Senior Process Associate, CSW Specialist onsite in Richardson TX

Genpact•Richardson, TX

18h•$21 - $24•Onsite

About The Position

Ready to shape the future of work? At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment. Genpact (NYSE\: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook. Inviting applications for the role of Senior Process Associate, CSW Specialist! As a Customer Success Workflow (CSW) Specialist, you will play a critical role in supporting Account Strategists who work directly with advertisers to optimize their campaigns on our Client’s platform. Your primary responsibility will be to analyze ad performance metrics, provide data-driven insights, and execute strategic tasks that enhance campaign effectiveness. You will work across multiple workflows, delivering high-quality recommendations and reports that help drive advertiser success. This role requires a deep understanding of digital advertising, campaign strategies, and performance metrics, as well as the ability to generate reports, presentations, and insights that account strategists can use in QBRs (Quarterly Business Reviews), RFPs (Requests for Proposals), and other advertiser-facing engagements.

Requirements

Experience in digital advertising, media planning, ad operations, or customer success roles within an ad-tech or agency environment.
Experience creating data-driven reports and presentations (Excel, Google Sheets, Looker, Tableau, PowerPoint, Google Slides, etc.).
Strong ability to translate complex data into insights and recommendations for campaign improvement.
Excellent organizational skills, with the ability to manage multiple tasks and deadlines in a fast-paced environment.
Strong communication and presentation skills to deliver insights effectively.
Proactive and detail-oriented mindset with a problem-solving approach

Nice To Haves

Strong understanding of digital advertising ecosystem and broader digital ad trends.
Proficiency in analyzing campaign performance using Ads Manager, Google Analytics, or similar platforms.

Responsibilities

Advertising Campaign Support & Optimization
Analyze Client’s ad performance metrics (e.g., CTR, CPM, ROAS, Conversion Rates) to identify opportunities for optimization.
Work closely with Account Strategists to execute data-driven campaign strategies for mid-funnel, upper-funnel, lead-gen, and app-based advertising solutions.
Research and recommend A/B testing strategies, audience segmentation, and bid adjustments to improve campaign outcomes.
Data & Insights Reporting
Create customized data reports and dashboards for Account Strategists to present to advertisers.
Generate weekly and monthly performance summaries with actionable insights based on historical trends and real-time data.
Develop presentation slides for QBRs, RFPs, and internal strategy meetings, ensuring they align with advertisers' objectives.
Workflow Execution & Collaboration
Manage multiple tasks and workflows assigned by Account Strategists, ensuring timely and high-quality delivery.
Collaborate with internal teams, including Sales, Product, and Ad Operations, to enhance advertiser experience and campaign success.
Provide proactive recommendations to improve internal processes, increasing efficiency in campaign management, and advertiser engagement.