Senior Principal, Digital Marketing (Web/User Experience Team/UX)

Inovalon-posted 10 months ago
$100,000 - $125,000/Yr
Full-time • Senior
Bowie, MD
Professional, Scientific, and Technical Services
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Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building. Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve. Great opportunity to be a part of of the Digital Marketing Web/User Experience (UX) team!

  • Partner with marketers to enhance digital channels and campaigns.
  • Optimize processes and documentation associated with key systems.
  • Execute and optimize the company's digital marketing strategy.
  • Assist with the professional development of the in-house digital and marketing automation team.
  • Oversee relationships with some external vendors, contractors, and agencies.
  • Responsible for portions of MarTech stack and its interoperability.
  • Contribute to the development of a digital marketing roadmap to transform the company's digital lead and demand generation marketing efforts across all channels.
  • Aid with management of SEO partners/agencies and interpret data, identify key findings, make recommendations, and implement changes based on those findings for future SEO improvements.
  • Actively participate in the creation of the Marketing department's digital strategy that builds brand and creates revenue growth through lead and demand generation utilizing PPC, web traffic, social, and email.
  • Develop A/B or multivariant testing and optimization processes to improve efficiencies, program performance, and competitive advantages continually.
  • Provide oversight and maintenance of the website while working in conjunction with other Marketing team members and key stakeholders outside the department.
  • Assist with the maintenance of the company website.
  • Maintain compliance with Inovalon's policies, procedures, and mission statement.
  • Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures.
  • Minimum of 12 years of digital marketing experience.
  • Specialized experience (at least 7+ years) working with Marketo or another marketing automation tool.
  • Mastery with WordPress or other web content management tools.
  • Working knowledge of Salesforce, Google Analytics, Google Data Studio, and related digital analytics tools.
  • Experience with Workato, Zapier, N8N or a similar automation tool.
  • Deep expertise in email, PPC, social, and other digital acquisition channels.
  • Strong collaborator able to work with other Marketing and internal stakeholders.
  • Strong analytical skills and data-driven thinking, with experience in communication and reporting to upper management.
  • Excellent time management skills, attention to detail, and ability to deliver on tight deadlines.
  • Experience working in a fast-paced, startup-like environment.
  • High-energy and goal-oriented, with a positive attitude.
  • Experience working with industry-standard tools for data gathering, tracking, and collaboration, such as Google Analytics, Google Keyword Planner, Google Search Console, SEMrush, and Microsoft Excel.
  • Experience leveraging SEO skills: technical SEO (tags, UI/UX), link building, social media, content marketing, and landing pages.
  • Master's degree preferred.
  • Health insurance
  • Life insurance
  • Company-paid disability
  • 401k
  • 18+ days of paid time off
  • Performance-based incentives
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