Senior Practitioner Marketing Manager
About The Position
We're looking for a strategic and execution-driven Senior Practitioner Marketing Manager to lead and elevate our practitioner marketing efforts. This role is ideal for a marketing leader who thrives at the intersection of strategy, cross-functional collaboration, and hands-on execution. You will own the development and execution of practitioner-focused marketing initiatives that drive engagement, deepen brand affinity, and accelerate growth within our practitioner channel. Partnering closely with Sales, Education, and Marketing leadership, you'll bring campaigns and programs to life that reflect our patient-first philosophy and commitment to practitioner success.
Requirements
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Exceptional cross-functional collaboration and communication skills
- A sharp eye for detail with a commitment to brand integrity and regulatory compliance
- Strong marketing copywriting and messaging skills
- Strategic thinking paired with a roll-up-your-sleeves execution mindset
- Experience marketing to healthcare practitioners or professional audiences
- Bachelor's degree in marketing or related field
- 5+ years of experience in practitioner marketing or a related discipline
- Proven experience executing marketing campaigns and programs
- Proficiency in Microsoft Office and project management tools
Nice To Haves
- Experience in dietary supplements, health & wellness, or practitioner-based industries
- Familiarity with CRM and marketing automation platforms
- Experience with Shopify, NetSuite, or similar systems
- Health or nutrition-related certifications or education
Responsibilities
- Partner with Sales and Education leadership to develop and execute a comprehensive practitioner marketing strategy and annual calendar
- Own the monthly practitioner marketing calendar, aligning campaigns, promotions, and key initiatives
- Lead the execution of practitioner-focused marketing campaigns across digital, email, print, and in-person channels
- Serve as a strategic marketing partner to the practitioner sales team, supporting programs that drive engagement and adoption
- Develop compelling, compliant practitioner-facing marketing assets that align with brand standards and business goals
- Build and maintain a best-in-class practitioner marketing content library for sales team access and enablement
- Create and support point-of-sale materials, campaign assets, and practitioner communications
- Ensure all marketing reflects a patient-first, education-driven approach
- Collaborate closely with Marketing, Sales, Education, and Creative teams to bring integrated campaigns to life
- Partner with the Event Planner to support practitioner events, conferences, and trade shows
- Align priorities with leadership to support evolving business needs
- Monitor campaign performance and provide insights to optimize future initiatives
- Bring an analytical mindset to measure impact and improve results
Benefits
- Competitive salary & bonus
- Health, vision & dental insurance
- Generous paid time off
- 401(k) with company match
- Generous product discount (you'll want it!)
- Hybrid flexibility (3 days in our Louisville HQ)
- Access to best-in-class practitioner education & product innovation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
