Senior PR Manager

PreplyNew York, NY
267d$165,000 - $186,000

About The Position

At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Join our team as a Press Relations & Communications Manager, where you'll shape our media strategy, elevate our brand through impactful storytelling, and secure executive visibility at prestigious events in tech, business, and education. Your expertise in building strong journalist relationships and identifying newsworthy opportunities will drive our voice in the market. With a passion for language learning, you'll lead our press office in Spain, contributing to consistent and engaging communication across global markets.

Requirements

  • 8+ years of experience in public relations, media relations, or corporate communications including tech industry.
  • Proven experience navigating and executing PR strategies in the U.S. and North American markets.
  • Fluency in English (written and spoken) is a must.
  • Prior experience in shaping corporate narratives.
  • Strong writing and storytelling skills, with the ability to tailor content for different audiences.
  • Experience managing PR agencies to KPIs across a variety of markets.
  • Experience working on long-term strategies with senior management and building strong working relationships with Legal & Marketing.
  • Proven track record in managing events and coordinating executive speaking engagements.

Responsibilities

  • Develop and execute PR strategies to position the company as a leader in its industry.
  • Craft compelling corporate stories and press materials (press releases, media kits, feature articles), leveraging assets from brand and research amongst others and collaborating closely with key stakeholders from across Preply.
  • Build and maintain relationships with key media outlets, journalists, and influencers in tech and business sectors.
  • Monitor relevant news and trends for the company, across tech, education and language learning, identifying white spaces and watch-outs for the brand.
  • Act as primary point of contact for all inbound press inquiries.
  • Work closely with marketing, product, strategy and leadership teams to align messaging and campaigns.
  • Ideate media angles and develop content supporting 360 brand campaigns.
  • Create and leverage data-driven narratives, together with research and SEO in order to transform findings into compelling stories, reports, articles, op-eds, or infographics that can be shared across SEO, owned media, and PR to enhance audience engagement and media presence.
  • Provide guidance on internal communications for event-related updates and achievements.
  • Plan and manage the company's presence at conferences, and industry events.
  • Coordinate executive participation, including speaking engagements, panel discussions, and networking opportunities.
  • Work closely with internal stakeholders to develop impactful messaging and presentations and presences (whether at events or interviews).
  • Identify potential interview opportunities and shape content that aligns with organizational goals.
  • Develop and implement crisis communication strategies.
  • Serve as a spokesperson or prepare key executives for media interactions during crises.
  • Partner closely with the customer care team to ensure smooth resolution and crisis avoidance and support crisis communications efforts when needed.
  • Set right KPIs for PR presence, monitor media coverage to measure the success of PR efforts.
  • Identify opportunities for our narrative and metrics.
  • Analyze public perception and recommend strategies to improve the organization's reputation.

Benefits

  • Opportunity to shape the public narrative of an innovative company.
  • Engage with global media and thought leaders in the tech industry.
  • Work in a dynamic and fast-paced environment with a collaborative team.
  • An open, collaborative, dynamic and diverse culture.
  • A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development.
  • A competitive financial package with equity, leave allowance and health insurance.
  • Access to free mental health support platforms.
  • Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health.
  • The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).
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