Senior PR Manager, LATAM

Match Group • Miami, FL

84d • $115,000 - $138,000

About The Position

As the Senior PR Manager for LATAM, you’ll lead external storytelling efforts across Mexico and Brazil as we expand into the region for the first time. You’ll work closely with agency partners and internal teams to craft culturally relevant, earned media stories that position Hinge as the most trusted app for intentional dating. From launch through long-term market growth, you’ll drive coverage that connects with Gen Z, millennial women, and LGBTQIA+ communities. This is an exciting opportunity for a strategic communicator with regional expertise and strong media instincts to help introduce — and grow — a mission-driven brand.

Requirements

• 5+ years experience in public relations, communications, or journalism, with a strong track record in consumer-facing storytelling.
• Experience working in or across Mexico and/or Brazil is required.
• Deep understanding of the cultural nuances, media environments, and dating norms in LATAM, especially among Gen Z, millennial women, and LGBTQIA+ communities.
• Demonstrated success securing earned coverage in Mexico and/or Brazil across lifestyle, tech, business, and culture-focused media.
• Clear, concise, and adaptable writing in Spanish and Portuguese, with the ability to localize Hinge’s tone and message for different audiences.
• Actively engaged with internet culture, emerging platforms (like podcasts and digital-first outlets), and the evolving ways people connect and consume information.
• Collaborative, responsive, and comfortable partnering with global and local teams, agency partners, and subject matter experts.
• Proactive, dependable, and confident in owning regional workstreams, making sound judgments, and moving projects forward independently.
• Curious about trends, research, and behavioral insights and able to translate them into thoughtful, timely media angles.
• Able to manage multiple deadlines, track deliverables, and bring structure to fast-moving communications moments.
• Energized by Hinge’s purpose to build a less lonely world and eager to help tell stories that champion connection, empathy, and trust.
• Fluency in English AND Spanish OR Portuguese.

Responsibilities

• Execute PR strategies to support Hinge’s launch and ongoing presence in Mexico and Brazil, aligned with global positioning and local cultural relevance.
• Shape and adapt earned media narratives that reflect the dating culture, values, and voices of Hinge’s target audience in LATAM.
• Partner with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners, to support campaigns and storytelling moments.
• Build and maintain strong relationships with key editors, writers, and outlets across Mexico and Brazil; secure earned media coverage across lifestyle, consumer tech, and business press.
• Prepare briefing materials, talking points, and regional messaging for spokespeople and subject matter experts participating in LATAM media engagements.
• Keep a pulse on cultural and media trends, competitive landscape, and relevant local narratives to inform PR strategy and uncover timely story angles.
• Draft and localize press releases, pitches, media FAQs, and other PR materials in Spanish and Portuguese that reflect Hinge’s voice and mission.
• Field, assess, and respond to LATAM press inquiries, coordinating with internal teams to ensure timely and thoughtful responses.
• Oversee LATAM agency activities, ensuring delivery of regular coverage tracking, biweekly updates, and monthly reporting that identifies results and opportunities.
• Share ongoing insights into the LATAM dating culture, regulatory environment, and safety conversations to help Hinge build brand trust and user connection across the region.

Benefits

• Salary range for New York City is $115,000 - $138,000.
• Salary range for Miami, FL is $92,000 - $110,500.
• Equal opportunity employer that values diversity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees