Senior PR Manager, AI/ML

Apple • Cupertino, CA

79d

About The Position

We are currently seeking a Senior PR Manager to join our corporate communications team. This person will be responsible for proactive and reactive communications for Apple’s Artificial Intelligence and Machine Learning (AI/ML) work, which includes Siri, new Apple Intelligence features across all Apple products and services, and other projects. Responsibilities include driving strategy, planning and execution of major product PR programs and initiatives, monitoring and analyzing developments in the news, and identifying and managing issues in a dynamic environment and continuous news cycle. Candidates should have strong media relations skills, the ability to craft product messaging and compelling media stories, create communications programs, manage launch events and drive consumer momentum across key products and features. In this role, the Senior PR Manager will collaborate and coordinate with Product Marketing and Engineering teams to develop PR programs, messaging and media stories. Candidates should have the ability to understand complex technology and translate it into compelling stories for both tech and consumer media.

Requirements

• A minimum of 10 years experience in public relations, PR agency or corporate settings.
• Past leadership experience, managing and developing teams.
• Fluency in English.

Nice To Haves

• A positive team-player attitude and passionate about consumer technology.
• Natural self-starter who demonstrates creative and critical thinking abilities.
• Effective collaborator who will work cross functionally across teams and geographies.
• Excellent writing and editing skills, verbal communications skills, and detailed project management skills.
• Strong interpersonal skills, experience in building consensus and driving collaboration.
• Ability to quickly analyze media coverage and sentiment.

Responsibilities

• Drive strategy, planning, and execution of major product PR programs and initiatives.
• Monitor and analyze developments in the news.
• Identify and manage issues in a dynamic environment and continuous news cycle.
• Craft product messaging and compelling media stories.
• Create communications programs and manage launch events.
• Drive consumer momentum across key products and features.
• Collaborate and coordinate with Product Marketing and Engineering teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees