Senior PR & Events Manager (Americas)

Kayali•New York, NY

About The Position

We’re seeking an experienced PR & Events Manager to lead PR initiatives, corporate communications, and event marketing across the Americas. This role is responsible for creating memorable experiences that resonate with our community and reinforce our brand identity. You will identify, develop, and manage results-driven consumer and trade PR programs, corporate communications, CSR initiatives, crisis communications planning, and influencer and consumer event strategies to support new and existing brand initiatives that drive awareness and position Kayali as a leader in the industry.

Requirements

8+ years of experience in PR and event management, preferably in the beauty or lifestyle industry.
Proven track record of successful large-scale events.
Strong project management and budgeting skills.
Understanding of beauty industry trends and influencer landscape.
Excellent communication and networking abilities.
Experience coaching, developing, and managing direct reports.
Excellent team player

Responsibilities

Develop and implement comprehensive PR strategies aligned with KAYALI’S marketing calendar and global brand objectives
Drive KAYALI’s Media Impact Value (MIV) growth across press and earned media
Coordinate sponsorship, media and press opportunities
Nurture and leverage relationships with existing and potential media/brand partners
Grow and maintain stellar brand awareness and find like-minded brands to collaborate with
Support in managing reputation and handling sensitive issues with timely, strategic responses in collaboration with the global PR team
Conceptualize plan, and manage a range of high-profile brand events, product launches, and masterclasses, ensuring each event embodies our brand's essence and values
Develop and implement comprehensive event strategies that align seamlessly with marketing objectives and brand guidelines, positioning our brand as a category leader
Oversee and control event budgets, timelines, and logistics to ensure efficiency, quality, and an outstanding event experience
Coordinate and collaborate with key internal stakeholders and external vendors to achieve flawless execution and cohesion across all event components
Build and maintain strong relationships with global team to ensure the delivery of world-class events, tailored to the Americas
Conduct thorough analyses of event performance and generate detailed reports, providing actionable insights for continuous improvement and enhanced ROI
Work closely with the Influencer team to leverage and execute on collaborations and events
Identify and coordinate CSR (Corporate Social Responsibility) initiatives that align with Kayali’s values and enhance brand reputation
Manage PR and Event Agencies to ensure best in-class strategies and flawless execution
Review and manage PR budget and goals
Manage timelines, and logistics of all press material to ensure successful launches