Senior Portfolio Marketing Director

Fairfield Residential • San Diego, CA

103d • $130,000 - $150,000 • Hybrid

About The Position

We are seeking a strategic, collaborative, and highly creative Senior Portfolio Marketing Director to lead the go-to-market strategy and execution for all new property launches across our national portfolio. This individual will work side-by-side with our Development and Design teams to shape the vision, identity, and positioning of each new asset, ensuring that every community is brought to market with a compelling and differentiated brand. This role will also provide strategic oversight of our Paid Digital and Creative teams, ensuring cohesive storytelling and performance-driven execution across all marketing channels. The ideal candidate is an experienced marketing leader with a deep understanding of multifamily real estate and a proven track record in branding, digital strategy, and cross-functional leadership. They will bring both creative insight and operational excellence to drive results from pre-development through stabilization.

Requirements

• 8-10+ years of progressive experience in real estate marketing, with a focus on new development, lease-ups, or brand launches.
• Deep understanding of multifamily or mixed-use development, and strong experience partnering with design and development teams.
• Proven leadership over cross-functional marketing teams, including paid media and creative.
• Exceptional communication and project management skills, with the ability to balance strategic thinking and hands-on execution.
• Demonstrated success in launching integrated marketing campaigns that drive measurable results.
• Bachelor's degree in Marketing, Communications, Business, or related field (Master's degree a plus).

Responsibilities

• Lead marketing strategy and execution for all new developments, from concept and pre-leasing through full stabilization.
• Serve as the primary marketing partner to Development and Design teams, collaborating closely on project positioning, naming, identity, signage, and visual brand development.
• Oversee and align the efforts of the Paid Digital and Creative teams, ensuring high-impact campaigns that reflect brand strategy and deliver measurable performance.
• Develop and manage comprehensive go-to-market plans, including naming, branding, media planning, digital campaigns, social content, on-site materials, and launch activations.
• Conduct market and competitive research to guide positioning, pricing support, and audience targeting.
• Manage agency and vendor relationships (branding, digital, creative, signage, etc.) to ensure timely, high-quality execution.
• Partner with Leasing and Operations teams to drive traffic, leads, and conversions through data-informed strategies.
• Define and track key performance indicators (KPIs) to monitor campaign success and continuously optimize performance.
• Mentor and lead a high-performing marketing team, fostering collaboration, accountability, and creative innovation.
• Stay current with trends in digital marketing, real estate branding, and consumer behavior to continually elevate our strategy and execution.

Benefits

• Competitive compensation and performance-based bonus
• Comprehensive benefits (health, dental, vision, 401k, etc.)
• Flexible/hybrid work environment
• Dynamic, collaborative culture with opportunities for growth
• The chance to shape the marketing future of a growing real estate portfolio

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Heavy and Civil Engineering Construction
• Education Level: Bachelor's degree