Senior Portfolio Analytics & Strategy Manager - Marketing & Customer Analytics

PNC • Pittsburgh, PA

98d

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Senior Portfolio Analytics & Strategy Manager within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization you will be based in Pittsburgh or Philadelphia, PA, Wilmington, DE or Tysons, VA. This role is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion. Role Overview: At PNC, we’re building the next generation of credit card experiences and data-driven marketing is at the heart of that vision. As a Senior Portfolio & Strategy Manager supporting Credit Card Marketing Strategy, you will lead a team of analysts and collaborate with cross-functional partners to shape and execute data-driven strategies that drive customer acquisition, engagement, and portfolio growth. This is a high-impact leadership role where you’ll bring together analytical rigor, marketing strategy, and customer insights to influence key decisions across the credit card business. You’ll work closely with senior stakeholders to develop innovative marketing approaches, optimize performance, and champion a culture of experimentation and continuous improvement.

Requirements

• 8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role, with at least 5 years in a leadership or managerial capacity.
• Proven ability to lead and develop high-performing analytical teams.
• Strong proficiency in data tools (SQL, SAS, Python, or similar) and experience working with large, complex datasets.
• Strategic thinker with a deep understanding of customer behavior, marketing performance metrics, and portfolio dynamics.
• Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.
• Prior experience in banking or financial services preferred.

Nice To Haves

• Analytical Thinking
• Credit Risks
• Data Analytics
• Financial Analysis
• Model Development
• Operational Risks
• Quantitative Models
• Risk Appetite

Responsibilities

• Lead a team of analysts to deliver actionable insights and strategic recommendations for credit card marketing initiatives.
• Own the end-to-end analytics strategy for acquisition campaigns, ensuring alignment with business goals and customer needs.
• Partner with Marketing, Digital, Risk, and Product to translate data into high-impact strategies.
• Drive performance optimization by identifying opportunities to improve conversion, efficiency, and ROI through advanced analytics and testing frameworks.
• Champion innovation by exploring new data sources, customer signals, and tools to enhance personalization and targeting capabilities.
• Influence executive decision-making by delivering compelling insights and presenting strategic recommendations to senior leadership.

Benefits

• Medical/prescription drug coverage (with a Health Savings Account feature)
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match
• Pension and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance, including select programs fully paid
• A robust wellness program with financial incentives
• Maternity and/or parental leave
• Up to 11 paid holidays each year
• 8 occasional absence days each year
• Between 15 to 25 vacation days each year, depending on career level and years of service

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees