Senior Personal Finance Copywriter, Performance

Launch Potato • Pittsburgh, PA

17d • $90,000 - $110,000 • Remote

About The Position

Launch Potato is seeking a Senior Personal Finance Copywriter to drive measurable growth by creating, adapting, and optimizing direct response copy across high-impact campaigns and placements. This role involves ensuring alignment with internal and partner goals, platform best practices, and compliance standards. The ideal candidate will have a strong background in performance-driven copywriting, particularly in the financial industry, and a proven track record of optimizing creative across various digital marketing channels.

Requirements

• 5+ years of experience writing performance-driven, direct response copy for digital marketing campaigns, specifically in the financial industry
• Proven CRO background with a documented history of optimizing creative across campaigns over months to years
• Strong conceptual writing skills with an established research framework for identifying emerging and resonant copy angles
• Proficiency in analyzing and interpreting performance data in Looker or comparable analytics software like Tableau or Microsoft Power BI
• Compliance trained, with a general understanding of risk hierarchy and comfortability networking with compliance stakeholders
• Comfortable writing for and translating winning copy across formats, including listicle, landing pages, video scripts, and Meta and Google ads
• Expertise on at least a few financial products and services, esp. complex ones, including but not limited to: Credit Cards, Debt Consolidation, App Discovery, Play-to-Win Gaming Apps, Home Equity, HYSA and Checking Accounts, or Life and Car Insurances
• Familiarity with using LLMs as a thinking and writing partner, with a clear knowledge of how and when to use LLM output, and more importantly, when to avoid using it
• Examples or case studies of the above

Responsibilities

• Adapt and iterate on proven copy frameworks: Translate winning structures (listicles, ads, FALPs, landing pages) to new partners, offers, placements, and channels.
• Assist with general creative output : This includes development of short-form ad copy like headlines and longer-form assets like listicle creatives, video scripts, and landing pages.
• Execute mechanical punch-ups and structured variations : Tighten headlines, body copy, and hooks; produce new iterations based on existing winners to expand testing capacity.
• Build and update offer-specific copy : Develop copy for well-defined offers, incorporating feedback and direction from the team.
• Support compliance-driven revisions and partner updates : Implement required copy changes due to compliance, product updates, or partner requests across ads and pages.
• Develop new paid acquisition headlines and variations : Write and iterate Meta and Google ad headlines by adapting proven angles and collaborating with UA teams.
• Contribute new test ideas and competitive insights: Propose and test new creative derived from market research competitor insights, performance trends, or team collaboration; log and share findings to inform testing strategy.

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
• Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed