Senior Personal Finance Copywriter, Performance

Launch Potato•Charleston, SC

16d•$90,000 - $110,000•Remote

About The Position

Launch Potato is seeking a Senior Personal Finance Copywriter to drive measurable growth by creating, adapting, and optimizing direct response copy across high-impact campaigns and placements. This role requires ensuring alignment with internal and partner goals, platform best practices, and compliance standards. The ideal candidate will have 5+ years of experience writing performance-driven copy in the financial industry, a proven CRO background, strong conceptual writing skills, and proficiency in analyzing performance data.

Requirements

5+ years of experience writing performance-driven, direct response copy for digital marketing campaigns, specifically in the financial industry
Proven CRO background with a documented history of optimizing creative across campaigns over months to years
Strong conceptual writing skills with an established research framework for identifying emerging and resonant copy angles
Proficiency in analyzing and interpreting performance data in Looker or comparable analytics software like Tableau or Microsoft Power BI
Compliance trained, with a general understanding of risk hierarchy and comfortability networking with compliance stakeholders
Comfortable writing for and translating winning copy across formats, including listicle, landing pages, video scripts, and Meta and Google ads
Expertise on at least a few financial products and services, esp. complex ones, including but not limited to: Credit Cards, Debt Consolidation, App Discovery, Play-to-Win Gaming Apps, Home Equity, HYSA and Checking Accounts, or Life and Car Insurances
Familiarity with using LLMs as a thinking and writing partner, with a clear knowledge of how and when to use LLM output, and more importantly, when to avoid using it
Examples or case studies of the above