Senior Performance Marketing Manager

Nourish • New York, NY

89d

About The Position

As Senior Performance Marketing Manager, you’ll take end-to-end ownership of our most important growth channels, Paid Social. You’ll operate at the intersection of data, strategy, and execution, running high-impact experiments, uncovering performance insights, and helping us scale a mission-critical growth engine. You’ll report to our Director of Growth and work closely with peers across Creative, Analytics, Finance, and Product. This is a great opportunity to fully own channel strategy and execution and drive the growth of the business. This role is full-time and based in NYC (expectation to be in-person 3–4 days/week, with some remote flexibility) or San Francisco, Bay Area.

Requirements

• Have 5-6 years of experience in Paid Social media buying (Meta, TikTok, YouTube).
• Are extremely data-driven, with the analytical horsepower to solve problems using data and uncover performance trends.
• Are creative, with strong instincts for what does and doesn’t work in paid ads.
• Are an exceptionally fast learner who ramps up quickly in unfamiliar domains.
• Are a collaborative problem-solver who communicates clearly and works well across disciplines.
• Are detail-oriented and methodical, whether it’s structuring a test, reviewing data, or QAing a system.
• Are scrappy, action-oriented, and self-motivated.
• Thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high.

Responsibilities

• Own the strategy and execution of Paid Social: You’ll be responsible for driving efficient growth on these channels end-to-end, including setting strategy, making capital allocation decisions, launching experiments, and making data-driven optimizations.
• Lead strategic analysis and problem-solving: You’ll proactively identify key growth opportunities, design and execute analyses to understand what’s working (and what’s not), and translate insights into clear next steps.
• Collaborate across teams to drive performance: You’ll work closely with internal partners (Creative, Influencer, Analytics, Product) to ensure we’re launching the best possible ads and learning as much as we can from every dollar spent.
• Own reporting, pacing, and forecasting: You’ll build and maintain channel-level performance reports that inform company-wide decisions and ensure we’re hitting goals.
• Drive experimentation and learning: You’ll build a roadmap of high-impact tests (across targeting, creative, budget strategy, etc.) and lead execution, always focused on improving customer acquisition and efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees