Senior Performance Marketing Manager

Staffbase • New York, NY

103d • $100,000 - $165,000

About The Position

As our Senior Performance Marketing Manager for the North American market, you will play a crucial role in the continuous growth of our customer acquisition. You will own and develop ABM strategies to nurture B2B accounts through paid activities across the marketing funnel, refining channel selection, campaign execution, and target setting. If you value autonomy, opportunities for growth, and the willingness to learn and apply the most advanced ABM tactics and strategies, this role is for you! By joining the global Digital Marketing team, you will have the opportunity to work with a team of full-stack performance marketers but also actively work with the regional marketing teams and sales, on topics like, accounts nurturing, content & event promotion, ABM analyses.

Requirements

• Previous experience and comfort in owning the implementation & execution of paid campaigns within a B2B, SaaS, or digital agency environment
• Prior experience in search advertising (Google) and social media advertising (LinkedIn, Facebook)
• Experience with working on accounts lists on Salesforce
• Strong analytical skills with the ability to make sense of data and to analyze complex user journeys
• Ownership and motivation to lead strategic level projects and present your findings to stakeholders across the business
• Experience working with cross-functional teams across marketing and sales
• Curiosity and passion about all things ABM, growth, digital marketing
• Strong desire to quickly understand our industry, needs and challenges of prospective buyers of Staffbase
• Strong copywriting and verbal communication skills in English

Nice To Haves

• Previous experience using 6Sense and other ABM platforms

Responsibilities

• Planning, implementing, and executing B2B paid campaigns across Paid Search (Google), Display (6Sense ideally) and Paid Social (YouTube, LinkedIn and Meta)
• Further developing and executing our ABM strategy
• Use ABM analytics software to analyze how accounts behavior is influenced by performance marketing campaigns
• Analyze complex user journeys where most of the touchpoints are impressions, views and social interactions, rather than clicks
• Monitoring and analyzing campaign metrics and reporting to find new opportunities for growth
• Creating and testing copy, creatives and ad form
• Staying up-to-date on the latest performance marketing tactics, trends, and best practices
• Developing new and relevant skills that help you grow within your role
• Become the topic expert for all things performance and ABM across the company

Benefits

• Competitive Compensation - attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
• Flexibility - flexible working time models and the option of hybrid work, supported with a yearly flex work allowance of $1608
• Growth Budget - yearly budget for external training of $1100 and one day off for growth per year (increase to two days in 2nd year)
• Recharge - 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Wellbeing - Monthly Wellbeing Allowance $40, from fitness to mental health, hobbies to relaxation
• Support - 401(k) plan with company match and health plans, including dental & vision, with 12 weeks of paid parental leave
• Health - Offices equipped with fruits, drinks and snacks and ergonomic workplaces, with 10 wellness days per year
• Volunteer Day - one day off per year for supporting a social project
• Employee Referral Program - referral bonus for successful hires

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees