Senior Performance Marketing Manager

Fictiv

97d • $155,000 - $210,000

About The Position

Fictiv, coined the “AWS of manufacturing,” is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses AI and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing team! Fictiv has ambitious growth goals. Our ability to scale depends on communicating our value clearly, reaching the right audiences, and turning interest into sales-ready opportunities. We’ve built a strong foundation for demand generation, and now we’re looking for a Senior Performance Marketing Manager to take our paid media strategy to the next level—driving measurable revenue impact in an industry still dominated by legacy players. At Fictiv, you’ll be more than a campaign manager. You’ll be a revenue driver—owning a multi-million-dollar media program that fuels our growth and creates measurable impact. You’ll operate with the creativity of a startup and the rigor of enterprise marketing, building a playbook that sets us apart from competitors and accelerates our digital-first growth trajectory. This role is for a full-funnel digital marketer with deep expertise in performance media, experimentation, and data-driven optimization. You’ll own paid acquisition end-to-end, from strategy and execution to reporting and iteration, while collaborating across RevOps, sales, product marketing, design, and engineering to create a seamless revenue engine.

Requirements

• 5 to 8+ years of experience in performance or demand generation roles, ideally in B2B SaaS or technology
• Skilled across multiple paid platforms (Google Ads, LinkedIn, Meta, Twitter/X, Reddit) with hands-on experience optimizing CPL, CPA, and pipeline contribution
• Strong analytical acumen—proficient with attribution, UTM tracking, and tools like Google Analytics, Marketo, Sigma, and ad dashboards
• Comfortable running multivariate tests on creative, copy, audiences, and landing pages
• Proven experience partnering with sales, RevOps, and design to align campaigns with revenue goals
• Curious, fast-moving, and highly organized—equally comfortable in strategy sessions and in-platform execution
• Strong communicator, keeping other members of the GTM org, and senior leadership, informed and confident on Performance Media strategy and performance

Responsibilities

• Own the Strategy, performance, and management of paid campaigns across Google, LinkedIn, Bing, Reddit, YouTube, Meta, and emerging platforms
• Improve conversion rates from impression to opportunity by refining targeting, creative testing, bidding strategies, audiences and user journeys, and landing page experiences
• Partner with RevOps to ensure accurate attribution, clear reporting, and seamless automations between ads, web, and email for high-quality lead delivery
• Launch channel experiments, segment campaigns by industry and role, and unlock new sources of pipeline growth
• Deliver clear insights and recommendations weekly, surfacing high-impact learnings that inform budget allocation, creative strategy, and cross-channel efficiency
• Align messaging and targeting with product marketing and sales, ensuring paid media contributes directly to pipeline acceleration

Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees