Samsara-posted about 1 month ago
$116,323 - $195,500/Yr
Full-time • Mid Level
Remote • San Francisco, CA
1,001-5,000 employees

We are looking for a strategic, results-driven Senior Growth Marketing Manager to lead and scale our digital ABM programs. In this role, you will own our digital ABM strategy and execution end-to-end—from segmentation and audience selection to creative execution and performance measurement. You’ll collaborate closely with Sales and cross-functional marketing teams to align on account priorities and translate them into targeted, high-impact initiatives that drive engagement and pipeline. The right candidate is hands-on, analytical, and adept at balancing strategic vision with executional detail. This is a high-impact role for someone who thrives in fast-paced environments, values cross-functional collaboration, and is motivated by building scalable marketing programs that fuel business growth. This role is a remote role open to candidates based in the US or Canada.

  • Lead and scale Samsara’s digital ABM strategies end-to-end—including audience selection, segmentation, creative execution, and performance measurement.
  • Collaborate closely with Sales to align on account priorities and translate them into targeted, impactful marketing initiatives.
  • Experiment with new channels to uncover new growth frontiers.
  • Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis.
  • Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency.
  • Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities.
  • Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the Regional Marketing Teams to create integrated campaigns to achieve our goals.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
  • 5+ years of hands-on performance marketing experience, including 3+ years dedicated to building and executing ABM programs
  • Skilled in building campaigns and ads directly in platform-native tools (e.g., Rollworks, 6sense, Influ2, Meta, LinkedIn, etc.).
  • Experience with intent signal providers and AI ABM tools
  • Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
  • Proven ability to build ABM strategies from the ground up, with a strong focus on high-impact, high-return initiatives.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
  • High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
  • Experience in B2B marketing executing and strategizing paid media campaigns
  • Proactive self-starter who identifies opportunities for Marketing to drive business growth.
  • Bachelor's Degree.
  • Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more.
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