Kickfurther - Senior Partnerships Manager

43North•Buffalo, NY

13h

About The Position

Kickfurther is seeking a Senior Partnerships Manager to manage and help scale our partner ecosystem across the CPG, ecommerce, and retail landscape. This role reports directly into the CEO and sits at the intersection of strategy, revenue, and relationship management, owning the full partner lifecycle from sourcing and activation to optimization and expansion. You will be responsible for managing and helping grow our high-impact partner program that drives qualified pipeline opportunities and delivers meaningful value to both partners and shared customers.

Requirements

5+ years of experience in partnerships, business development, or strategic alliances
Strong understanding of partner ecosystems, referral models, and co-selling motions
Proven ability to build and manage partnerships that drive measurable revenue
Strong communication and relationship-building skills
Highly organized with experience managing pipelines, reporting, and CRM systems
Tools - we use Slack, Google Workspace, Salesforce, HubSpot, Typeform, and Crossbeam
Strategic thinker with a bias toward execution and results

Nice To Haves

Experience working with CPG, ecommerce, fintech, or adjacent industries preferred

Responsibilities

Manage partnerships, reporting, and performance tracking across the partner ecosystem
Evaluate, score, and tier partners based on pipeline contribution, engagement, and strategic fit
Maintain and improve the partner program, including referral structure, enablement, and incentives
Own ongoing partner relationships, including regular check-ins and quarterly strategy reviews
Deliver consistent communication, including lead status updates, funded deal notifications, and payout reporting
Ensure partnerships are aligned with customer value and business impact
Research, prospect, and lead partnership discovery calls with new partners across CPG, ecommerce, and fintech aligned with Kickfurther’s ICP
Drive onboarding, including product education, referral workflows, go-to-market alignment, and expectations and goals of the partnership
Continuously improve the partner experience by gathering feedback and iterating on programs
Re-engage and reactivate churned or inactive partners, where appropriate
Identify opportunities to collaborate with partners through co-selling, co-marketing, and integrations
Develop and distribute partner newsletter content
Identify and evaluate event sponsorship and speaking opportunities
Drive partner-sourced and partner-influenced pipeline through referrals, co-selling, and campaigns
Manage inbound and outbound referrals
Partner closely with Sales on pipeline reviews and lead follow-up processes