Senior Paid Social Planner

PetIQ • Eagle, ID

7d

About The Position

The Senior Paid Social Planner is responsible for end-to-end paid social
campaign strategy and execution across Meta, TikTok, and Reddit. This
individual-contributor role owns planning, buying, optimization, measurement,
and experimentation (A/B testing), and partners closely with creative and
broader marketing stakeholders to translate performance insights into actionable
creative and audience recommendations. The role manages a monthly paid social
budget of $100K+ and is accountable for delivering efficient growth through
rigorous testing and performance reporting.

Requirements

• 4+ years of hands-on paid social experience managing performance campaigns in-platform (Meta required; TikTok strongly preferred; Reddit preferred).
• Familiar with organic social media.
• Demonstrated experience managing significant budgets (at least $100K/month) with accountability to performance KPIs (e.g., CPA, CVR).
• Strong analytical skills with the ability to turn data into clear insights and actions; comfort working in spreadsheets and reporting views.
• Experience owning testing strategy (A/B testing frameworks, test prioritization, measurement approach).
• Proven ability to collaborate cross-functionally (creative, brand, analytics) and communicate clearly with stakeholders.
• Comfortable operating as an individual contributor in a fast-paced environment with multiple concurrent campaigns.

Nice To Haves

• GA4 and Google Tag Manager (GTM) experience (ability to validate tracking, troubleshoot funnel drop-offs, and connect platform data to site analytics).
• Experience with audience onboarding/identity and data collaboration platforms (e.g., LiveRamp) and applying 1P/CRM audiences to paid social activation.
• Experience with common paid media reporting/BI tools (e.g., Looker/Sigma) and/or platform connectors.
• Current/active platform certifications preferred (e.g., Meta Blueprint, TikTok Academy, Reddit Ads Certification).

Responsibilities

• Own day-to-day execution across Meta, TikTok, and Reddit, aligned to business goals and campaign objectives.
• Build and manage campaign structures ensuring best practices in setup, pacing, and QA.
• Manage and optimize spend, including budget allocation, bid strategy, flighting, and performance-based reforecasting.
• Lead ongoing optimization based on performance signals (creative, audience, placement), with clear hypotheses and documented learnings.
• Design and execute A/B and multivariate tests (creative, messaging, landing experiences where applicable), and communicate results and next steps.
• Own measurement and reporting for paid social campaigns: work alongside the analytics team to build dashboards/recurring performance readouts, and provide insights to stakeholders.
• Translate performance findings into creative insights (what’s working and why) in partnership with internal creative strategy team.
• Ensure tracking and attribution readiness in collaboration with analytics team; leverage GA4 and GTM where available to improve measurement and diagnose issues.
• Monitor platform changes and new product betas; recommend and implement improvements to maintain performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees