Senior Paid Social Buyer
About The Position
Ready to shape the future of paid social media strategy? As a Senior Paid Social Buyer at Hearst Magazines, you'll drive performance across top platforms like Meta, TikTok, and Snapchat-powering content that reaches millions. This is your opportunity to lead campaign innovation, influence cross-functional strategy, and elevate digital advertising at one of the most iconic media companies in the world. Hearst Magazines' portfolio of more than 30 iconic brands in the U.S.-including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, and Popular Mechanics-inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world-and together, we are shaping what's next.
Requirements
- 3+ years of relevant experience in paid social or performance marketing.
- Strong knowledge of established and emerging social platforms, especially Meta, TikTok, Snapchat, and Pinterest.
- Highly organized, detail-oriented, and creative, with the ability to manage multiple campaigns simultaneously.
- Proficiency in Excel and/or Google Sheets.
- Strong project management and cross-team communication skills.
Nice To Haves
- Experience working in agencies, publishers, or content/media companies is a plus.
Responsibilities
- Launch and manage paid media campaigns across social platforms, including ad setup, creative selection, copywriting, and performance tracking.
- Analyze campaign data to identify optimization opportunities and report on key performance metrics like CTR, video completion rate, and engagement.
- Collaborate cross-functionally with Account Management, Sales, Marketing, Ad Ops, and Yield teams to ensure campaign success.
- Provide strategic input and best practices on paid social tactics, audience targeting, and campaign goals.
- Contribute to individual and team projects that explore platform innovation and audience engagement strategies.
- Mentor and support junior team members, helping to build knowledge and skills across the team.
- Drive process improvements and contribute to the overall growth and success of Hearst's Paid Social team.
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Web Search Portals, Libraries, Archives, and Other Information Services
Education Level
No Education Listed
Number of Employees
51-100 employees
