Senior Paid Search Specialist

W.W. Grainger • Lake Forest, IL

222d • $79,000 - $131,600 • Hybrid

About The Position

In this role, you will be responsible for managing high-volume, robust Paid Search program, generating both customer and prospect revenue growth within spend and revenue targets. You will also lead campaign management and performance analysis efforts to maximize paid search incremental revenue growth. You will report to the Paid Search Channel Lead. This is a hybrid position and is onsite in Lake Forest or Chicago 3 days a week.

Requirements

• 3+ years experience managing large scale Paid Search program for well-established online retailer
• Strong understanding of Paid Search channel and best practices (Campaign Structure, Geo/Rapid Testing, Bid Strategy Management)
• Experience with product listing ads (PLA) and product feed optimization preferred
• Proficient in Quantitative Analysis / Analytical thinking with proven ability to translate analysis into actionable and valuable insights and recommendations
• Ability to navigate and generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and Power BI
• Proven ability to build and influence cross-functional external and internal partnerships
• Strong Project Management skills
• Experience collaborating with organic/SEO teams and Testing & Analytics Teams preferred

Responsibilities

• Paid Search Campaign Management (Performance Analysis, Program Health Checks and Optimization Efforts)
• Project Manage Rapid Testing Initiatives in Support of Incremental ROAS Goals
• Prepare and present performance reviews and opportunity area discussions with marketing leadership
• Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues and stay informed of new capabilities for program optimization
• Grow and optimize keyword portfolio through rapid testing: Data analysis, Bid strategy, Audience / Product, Ad Copy, Landing page, etc.
• Automate processes, reporting and alerts
• Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, make budget recommendations and execute ROI deliverables

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

What This Job Offers

• Industry: Merchant Wholesalers, Durable Goods