Senior Paid Search Specialist

Grainger Businesses•Lake Forest, IL

65d•Hybrid

About The Position

W.W. Grainger, Inc., is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. At Grainger, We Keep the World Working® by serving more than 4.5 million customers worldwide with products and solutions delivered through innovative technology and deep customer relationships. Known for its commitment to service and award-winning culture, the Company had 2024 revenue of $17.2 billion across its two business models. In the High-Touch Solutions segment, Grainger offers approximately 2 million maintenances, repair and operating (MRO) products and services, including technical support and inventory management. In the Endless Assortment segment, Zoro.com offers customers access to more than 14 million products, and MonotaRO.com offers more than 24 million products. For more information, visit www.grainger.com. In this role, you will be responsible for managing high-volume, robust Paid Search program, generating both customer and prospect revenue growth within spend and revenue targets. You will also lead campaign management and performance analysis efforts to maximize paid search incremental revenue growth. You will report to the Paid Search Channel Lead. This is a hybrid position and is onsite in Lake Forest or Chicago 3 days a week.

Requirements

3+ years experience managing large scale Paid Search program for well-established online retailer
Strong understanding of Paid Search channel and best practices (Campaign Structure, Geo/Rapid Testing, Bid Strategy Management)
Proficient in Quantitative Analysis / Analytical thinking with proven ability to translate analysis into actionable and valuable insights and recommendations
Ability to navigate and generate reports from Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics and Power BI
Proven ability to build and influence cross-functional external and internal partnerships
Strong Project Management skills

Nice To Haves

Experience with product listing ads (PLA) and product feed optimization preferred
Experience collaborating with organic/SEO teams and Testing & Analytics Teams preferred

Responsibilities

Paid Search Campaign Management (Performance Analysis, Program Health Checks and Optimization Efforts)
Project Manage Rapid Testing Initiatives in Support of Incremental ROAS Goals
Prepare and present performance reviews and opportunity area discussions with marketing leadership
Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues and stay informed of new capabilities for program optimization
Grow and optimize keyword portfolio through rapid testing: Data analysis, Bid strategy, Audience / Product, Ad Copy, Landing page, etc.
Automate processes, reporting and alerts
Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, make budget recommendations and execute ROI deliverables

Benefits

Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

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