Senior Paid Search Marketing Manager

LaunchDarkly

79d • $113,000 - $182,000

About The Position

LaunchDarkly is seeking a Senior Paid Search Marketing Manager to join our team. This person will report to the Director of Digital Marketing and own, develop, and execute our paid search channels to support worldwide demand generation objectives to deliver qualified opportunities to our sales pipeline.

Requirements

• 5+ years of experience in B2B SaaS digital marketing, specifically paid search
• Global campaign management experience, ideally in multiple languages
• Experience with various campaign types: Search, Display (GDN), Video (YouTube), Performance Max, and Demand Generation
• Strong analytical skills and proficiency in data-driven decision-making
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Exceptional writing and editing skills with a keen eye for detail
• Proficiency in tools like Salesforce, Marketo, Looker, and Google Analytics

Responsibilities

• Track pacing and paid search budgets across different Google and Bing
• Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders
• Identify trends and insights and optimize spend and performance based on the insights
• Execute paid search optimizations including ad copy tests and keyword management, bid adjustments
• Plan, implement, and measure experiments and conversion tests
• Collaborate with internal teams to build landing pages and optimize user experience
• Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with the SEO team to align on content and keyword strategy

Benefits

• Restricted Stock Units (RSUs)
• Health insurance
• Vision insurance
• Dental insurance
• Mental health benefits

What This Job Offers

• Career Level: Senior
• Number of Employees: 501-1,000 employees