Senior Paid Search Manager

Workday•Pleasanton, CA

1d•Hybrid

About The Position

Our Workday Channel Activation team is looking for a Senior Paid Search Manager to help drive Search efforts in the NAM region. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This position reports to the Global Search Lead.

Requirements

Bachelor’s degree or equivalent experience.
8+ years of experience in SEM, with hands-on experience managing large SEM PPC campaigns.
Proficiency in analyzing web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console, and relevant ad platform dashboards.
Strong MS Excel skills (vlookups, pivot tables, data analysis).
Comfortable speaking about and understanding the impact of core metrics such as CTR, CPC, CPL, MQL, and ROI.
Strong data storytelling skills to translate complex search metrics into actionable business insights.
Self-starter with strong attention to detail and organizational skills.
Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
To succeed in this role you should be someone others might describe as: A critical and data oriented thinker, curious, and a problem-solver who takes initiative A decision-maker who can remain dependable while navigating complex, high pressure environments A relationship-driven cross-functional collaborator with strong negotiation and strategic influence skills, driving data-informed outcomes. Results oriented, creative, resourceful, detail oriented, and highly organized Fun, ethical, and a passionate team player who has a sense of humor Possessing excellent verbal, written and presentation skills Possessing content writing and editing skills

Nice To Haves

Experience using Google Ads Editor and Microsoft Advertising Editor
Experience with Google SA360 or any other bid management platforms.
Experience working in the B2B SaaS vertical (preferred).
Experience managing agency or vendor relationships (preferred).
Agency experience

Responsibilities

Develop and own the channel growth roadmap across brand, non-brand, and expansion campaigns, directly aligned to S1 ACV revenue targets.
Manage the allocation and optimization of Paid Search budgets to maximize pipeline targets for the region.
Oversee budget & bid management, audience segmentation, and optimization of campaign structures across major platforms.
Collaborate with our agency partner on setting up, monitoring, and optimizing ad campaigns, keywords, and ad copy for performance, adopting industry best practices.
Forecast spend, pipeline, and ACV contribution with high accuracy
Drive the evolution of advanced paid search practices like value based bidding, Performance Max, AI Max, LLM paid programs, microconversion bidding, and dynamic search ads.
Launch new and scale existing paid search programs; expanding keyword coverage, experimenting with ad copy, audience targeting, and landing page testing.
Partner with various marketing teams, stakeholders, and agencies to build custom programs and strategies that will help Workday achieve our targets.
Develop paid search strategies aligned with Workday's business objectives. Which include keyword research, competitor analysis, audience segmentation, and bid management.
Regularly generate campaign performance reports and presentations, highlighting key results, insights as well as next steps.
Serve as a subject matter expert (SME) to cross-functional stakeholders on Paid Search best practices.
Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.