Senior Paid Media Strategist

SteadyRain Inc•Brentwood, MO

About The Position

Do you love search and the ability to communicate? Do you have a passion for getting results? At SteadyRain, we believe in taking actions every day that make us heroes to our clients in the digital space. At the end of the day, we love working with smart people to accomplish our goals. Our digital marketing team is looking for a passionate, performance-focused Paid Media leader to join us. Position Duties: Own day-to-day management of paid search and paid social campaigns across platforms such as: Google Ads (Search, Performance Max, YouTube), Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads. Develop comprehensive paid media strategies aligned with business goals (lead generation, eCommerce revenue, brand awareness, customer acquisition, etc.). Lead annual, quarterly, and monthly media planning, including budget allocation and forecasting. Identify audience targeting strategies, creative testing roadmaps, and channel mix recommendations. Translate performance data into actionable insights and growth opportunities. Identifying new tasks and objectives based on the performance of the client campaign Evaluating and reporting on strategy success to internal stakeholders and client stakeholders

Requirements

5–8+ years of hands-on experience managing paid search and paid social campaigns.
Proven success managing significant monthly ad budgets ($100K+).
Deep expertise in Google Ads and Meta Ads Manager.
Strong understanding of attribution models and performance analytics.
Experience with GA4, Google Tag Manager, and tracking implementation.
Demonstrated ability to improve ROAS, reduce CPA, and scale campaigns efficiently.
Excellent communication and presentation skills.
Bachelor’s degree in Marketing/Advertising, Business or Journalism

Nice To Haves

Google Analytics Certification a plus
Successful team members at SteadyRain share common traits: The thirst for knowledge about all things digital
The drive to learn new platforms and technologies
The passion for providing good results to clients and helping them grow their businesses
We believe in letting our team members design a career path that works best for them. As a Senior Paid Media Strategist, you will be working in collaboration with team members in a variety of digital specialties, allowing you to craft your own vision of your future with the company.

Responsibilities

Own day-to-day management of paid search and paid social campaigns across platforms such as: Google Ads (Search, Performance Max, YouTube), Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads.
Develop comprehensive paid media strategies aligned with business goals (lead generation, eCommerce revenue, brand awareness, customer acquisition, etc.).
Lead annual, quarterly, and monthly media planning, including budget allocation and forecasting.
Identify audience targeting strategies, creative testing roadmaps, and channel mix recommendations.
Translate performance data into actionable insights and growth opportunities.
Identifying new tasks and objectives based on the performance of the client campaign
Evaluating and reporting on strategy success to internal stakeholders and client stakeholders