Senior Online Marketing Manager

Blink Health • New York, NY

283d • $160,000 - $160,000 • Remote

About The Position

Blink Health Group LLC. seeks a Senior Online Marketing Manager in New York, NY. The role involves developing and implementing a comprehensive online marketing strategy that supports better patient outcomes while driving business objectives. The manager will execute CRM campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging, thus improving patient acquisition and adherence. Additionally, the position requires developing and maintaining customer segmentation and targeting strategies that optimize campaign performance. The manager will monitor and precisely measure campaign performance, providing data on campaign metrics including open rates, click-through rates, conversion rates, patient LTV, and ROI. The role also includes owning and evolving Blink's marketing attribution strategy and systems, ensuring every channel is appropriately valued. The manager will measure and understand the incrementality of Blink's online marketing efforts through rigorous A/B and multivariate testing, leveraging SQL, Tableau, and other data tools. Furthermore, the manager will write and assist in the development of ad copy, HTML, graphics, and Rich Media in line with Blink Health brand guidelines. Maintaining a high-level working knowledge of the company best practices used in driving online marketing in healthcare and staying up-to-date on emerging trends is also essential.

Requirements

• Bachelor's degree or foreign equivalent in Marketing, Statistics, Computer Science, Information Systems or a related field.
• Five (5) years in the job offered or in online marketing or a related occupation.
• Experience in online marketing with a focus on lifecycle marketing and customer segmentation (5 years).
• Expertise in marketing analytics tools including SQL and Tableau (3 years).
• Experience with online marketing tools and platforms including Braze and Google AdWords (3 years).
• Development of ad copy, HTML, graphics, and Rich Media (3 years).
• Executing CRM campaigns across multiple channels including email, SMS, and push notifications (3 years).

Responsibilities

• Develop and implement a comprehensive online marketing strategy.
• Execute CRM campaigns across multiple channels including email, SMS, push notifications, and in-app messaging.
• Develop and maintain customer segmentation and targeting strategies.
• Monitor and measure campaign performance, providing data on metrics such as open rates, click-through rates, conversion rates, patient LTV, and ROI.
• Own and evolve Blink's marketing attribution strategy and systems.
• Measure and understand the incrementality of online marketing efforts through A/B and multivariate testing.
• Write and assist in the development of ad copy, HTML, graphics, and Rich Media.
• Maintain knowledge of best practices in online marketing in healthcare and stay updated on emerging trends.

Benefits

• Telecommuting permitted.
• 40 hours/week.
• $160,000 - $160,000 per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree