About The Position

As the key non-trade marketing leader for Sennheiser in the US, the Senior Digital Marketing Manager is responsible for leading digital activation, eCommerce integration, data analytics, and brand marketing strategy. This role collaborates cross-functionally to develop and execute impactful regional marketing initiatives aligned with global priorities.

Requirements

  • Degree in Marketing; MBA preferred
  • 8+ years in brand and digital marketing (FMCG, CPG, or CE sectors ideal)
  • 5+ years of advanced experience with Circana/point-of-sale analytics
  • Strong experience with Shopify and digital commerce workflows
  • Highly analytical with strong data translation, problem-solving, and strategic thinking skills
  • Proficient in Excel and PowerPoint; strong executive presence and business acumen
  • Comfortable in a hybrid environment and navigating ambiguity

Responsibilities

  • Lead development and execution of regional digital marketing strategy (email, website, automation, D2C promotions)
  • Analyze and report on Circana point-of-sale data to inform market trends and drive insights
  • Align digital campaigns with D2C, sales, and trade marketing teams
  • Manage agency relationships and digital campaign performance reporting (KPI/ROI)
  • Drive Shopify-related post-purchase workflows
  • Act as primary regional liaison with global digital marketing workstreams
  • Coordinate campaign kickoffs and strategy inputs through project platforms (e.g., Trello)
  • Partner with sales leadership to ensure alignment with omni-channel marketing plans

Benefits

  • Medical, dental and vision coverage
  • Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
  • TeleHealth options
  • 401k plan with company match
  • Company paid life/ad&d insurance
  • Additional supplemental life/ad&d coverage available
  • Company paid Short/Long-Term Disability coverage (STD/LTD)
  • STD/LTD Buy-ups available
  • Accident/Hospital Indemnity coverage
  • Legal/ID Theft Assistance
  • PTO (or sick and vacation time), floating Diversity Day, & paid holidays
  • Paid parental bonding leave
  • Employee Assistance Program (24/7 mental health support hotline, 5 company-paid counseling sessions and more)
  • Robust Internal Career Growth opportunities
  • Tuition reimbursement
  • Hearing aid discount for employees and family
  • Internal social recognition platform
  • D&I focused: D&I council and employee resource groups

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What This Job Offers

Job Type

Full-time

Career Level

Senior

Industry

Computer and Electronic Product Manufacturing

Education Level

Bachelor's degree

Number of Employees

5,001-10,000 employees

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