Senior Motorsports Specialist

Yokohama Tire Corporation•Santa Ana, CA

17d

About The Position

We are seeking a passionate motorsports enthusiast to support grassroots engagement across on‑road and off‑road markets. This role helps elevate brand presence, coordinates key tire programs, builds strong relationships, and provides hands-on event and trackside support. The ideal candidate is detail-oriented, proactive, and comfortable working in a fast-paced environment.

Requirements

Experience in motorsports, automotive, tire, or performance aftermarket industries preferred.
Strong communication, relationship‑building, and customer service skills.
Excellent attention to detail and ability to manage multiple programs and tasks within a fast‑paced environment.
Comfortable with periodic travel and event‑driven work schedules.
Passion for grassroots motorsports and enthusiast culture.
Bachelor’s degree in Marketing, Business, Communications, Sports Management, or a related field.
5 - 10 years of relevant experience in one or more of the following: Motorsports, automotive, tire, or performance aftermarket Brand marketing or grassroots marketing Program management (i.e. contingency, racer, or dealer programs) Trackside operations, paddock support, or hands‑on involvement at grassroots racing events
Assist with event set-up and take-down
Employees must possess the ability to occasionally lift, carry, push, pull and move materials and objects weighing up to 50 pounds.
Working outside, remote locations, endure potential extreme weather conditions ranging from below freezing to over 100 degrees.
Must be able to remain standing or moving on feet for prolong periods of time
Must be capable to travel by airplane and automobile

Responsibilities

Support initiatives that strengthen the brand’s presence in grassroots motorsports, including identifying emerging series, product opportunities, and areas for market expansion.
Coordinate and support tire sales programs for motorsports and product marketing partners, ensuring accurate execution, proper alignment with brand guidelines and consistent program objectives.
Build and maintain productive working relationships with manufacturers (OEM and aftermarket), racing organizations, series officials, and key industry partners to support program execution.
Assist in executing grassroots motorsports marketing activities to enhance brand visibility, racer engagement, and product usage.
Administer the tire contingency program by managing event alignment, competitor inquiries, awards fulfillment, and reporting, ensuring strong racer participation.
Partner with the digital marketing team by supplying program details and subject‑matter expertise to help support digital content creation.
Support day-to-day operations of the Racer Program to ensure a consistent, positive participant experience.
Serve as a primary point of contact with racers, partners, and TrackSide Performance to ensure a positive program experience.
Assist in evaluating and recommending competitive pricing for the Racer Program in line with market conditions and profitability goals.
Track and report monthly Racer Program sales, providing insights to inform team decision-making.
Help manage and monitor inventory reserves at remote DCs to improve shipping efficiency and support cost-effective operations.
Identify opportunities for process improvements and support the implementation of updates that streamline operations and enhance program access.
Coordinate all departmental and marketing-related tire orders, including placement, tracking, fulfillment coordination, and customer follow-up.
Advise internal team members on appropriate tire selection as needed.
Maintain a detailed tire-order database to track allocation, value, and spending by customer, series, event, or program.
Perform monthly GL reclassification and report departmental tire spending for budgeting and forecasting.
Travel to grassroots motorsports events (approx. 15%) to support racer engagement, contingency participation, and trackside program support.
Provide on-site product expertise, racer support, and partner engagement.
Collect real‑time feedback from events and partners and share insights with internal teams to help inform program improvements and product development.