Senior Merchandising Specialist

dentsu

18d•Remote

About The Position

Merkle is a data-driven, technology-enabled global performance marketing agency focused on delivering unique, personalized customer experiences across platforms and devices. For more than 30 years, we've partnered with Fortune 1000 companies and leading nonprofit organizations to help them maximize the value of their customer portfolios. Our heritage in data, technology, and analytics forms the foundation for our unmatched ability to understand consumer insights and create people-based marketing strategies. Our strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology create improved marketing results and give our clients a competitive advantage. With over 9,000 employees worldwide across the US, EMEA, and APAC, we are proud to be part of the Dentsu Aegis Network. Learn more at www.merkle.com. As the Merchandising Specialist you will be an individual contributor and report to Senior Merchandising Manager. You will contribute in supporting client's merchandising goals for their online shopping experience. You will help grow sales and increase conversion through the optimization of promotions, product merchandising, onsite search, navigation, cross-sells, upsells, and other merchandising opportunities.

Requirements

Experience with Salesforce Commerce Cloud (SFCC)
2+ years of merchandising experience in an e-commerce organization
Experience in an agency environment
Bachelor's Degree in Merchandising or Digital Marketing or commensurate experience

Responsibilities

You will manage the presentation of the online assortment, including product information, category information and website merchandising
You will maintain site navigation, including creating and removing categories based on merchandising and marketing strategies, merchant reporting and web analytics
You will implement approved merchandising promotions
You will monitor and review promotions for improvements
You will review onsite search behavior to gain an understating of keyword queries and manipulate the products within the search pages to promote conversion
You will propose and monitor AB tests
You will understand the Salesforce Commerce Cloud platform and the merchandising capabilities; mine for new merchandising opportunities using content management functionality
You will analyze sales and web metrics to make recommendations to clients about products and categories, web marketing and promotions
You will request/create reports to support a better understanding of online sales
You will monitor product recommendations for relevance; manage increased exposure or suppression of products