Senior Media Strategy & Performance Manager Roku On-site Santa Monica 134000 - 202000$/yr

Meetfrank • Los Gatos, CA

412d

About The Position

As the Senior Media Strategy and Performance Manager at Roku, you will play a pivotal role in developing innovative media strategies aimed at increasing streaming hours, expanding unique viewership, and enhancing user engagement across both US and international markets. This influential position combines strategic thinking with hands-on management to drive the success of media initiatives, ensuring alignment with organizational goals and delivering measurable results.

Requirements

• 6+ years in omni-channel & performance marketing.
• In-depth understanding of the Streaming TV landscape.
• Experience working on omni-channel campaigns in entertainment or streaming TV is strongly preferred.
• Media planning experience preferred.
• Ability to extract actionable insights from data analysis and translate them to tasks for both marketing and technical stakeholders.
• Translate business goals and synthesize them into an effective high-level campaign strategy.
• Experience making data-driven marketing decisions to improve and optimize campaigns.
• Experience developing content engagement campaigns at a media, streaming or subscription service a plus.
• Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment.
• Highly organized and comfortable managing multiple work streams at once.
• Strong judgment and attention to detail with an understanding of marketing & advertising ethics.
• Ability to operate and thrive under tight timelines and ability to pivot with ease.
• Must have strong strategic, analytical, and interpersonal communications skills.
• Familiar with commercial digital ad serving tools for video and display such as Google Ad Manager.
• Experience with Salesforce, Tarmac, Airtable or other SaaS tools.
• Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms.
• Bachelor's degree in marketing, or equivalent field preferred.

Nice To Haves

• Experience developing content engagement campaigns at a media, streaming or subscription service a plus.

Responsibilities

• Lead the development of comprehensive media strategies to achieve organizational goals.
• Formulate strategies that drive streaming hours, increase unique viewership, and boost engagement.
• Work collaboratively with cross-functional teams, including marketing, product, and analytics teams.
• Provide leadership and guidance to ensure alignment with overall business objectives.
• Utilize data analysis to inform and optimize media plans for maximum effectiveness.
• Implement a test-and-learn approach, using data insights to refine and enhance strategies over time.
• Establish key performance indicators (KPIs) and benchmarks to regularly evaluate the performance of media campaigns.
• Provide insights and reports on the effectiveness of media strategies, making recommendations for improvements.
• Demonstrate flexibility and adaptability in choosing and recommending media channels, target audiences, and creative formats based on data and performance.
• Communicate media strategies and performance effectively to internal stakeholders, ensuring alignment with broader business objectives.
• Present findings and recommendations to senior leadership and other relevant teams.

Benefits

• Global access to mental health and financial wellness support and resources.
• Healthcare (medical, dental, and vision) options.
• Life, accident, and disability insurance.
• Commuter benefits.
• Retirement options (401(k)/pension).
• Time off for vacation and personal reasons.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree