Senior Media Strategist - TV Direct Response

Omnicom Media Group • New York, NY

329d • $80,000 - $80,000 • Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe. The Sr. Media Strategist will be a key individual contributor within a dynamic media team, responsible for driving end-to-end campaign execution. A self-starter, they will manage projects independently while collaborating cross-functionally to deliver exceptional media strategies for clients. With a strong passion for data and insights, this role requires a strategic thinker who thrives on optimizing performance and leveraging insights-driven strategies to fuel continuous growth.

Requirements

• Must have experience working with Television Media
• Must have experience with CORE - Direct Response Television Management
• Deep expertise in both traditional and digital advertising, with a proven ability to manage multiple projects in a fast-paced environment
• Results-oriented strategist with a passion for driving media and business outcomes
• Analytical, detail-focused, and skilled negotiator, adept as turning media data into actionable insights
• Highly adaptable and flexible in dynamic situations
• Experience in managing cross-platform media investments within local DMAs
• Proficient in Microsoft Office Suite, STRATA, Core Direct, and Nielsen tools
• Education: BA/BS in marketing, advertising, communications, or related field
• Years of Experience: 5+ years of proven analytical skills, including a strong understanding of the creation and management of strategic media plans and budgetary stewardship

Responsibilities

• Develop and execute localized multimedia strategies to engage target audiences and drive measurable results
• Optimize campaigns to enhance brand and performance metrics, maximizing ROAS, and fostering long-term consumer relationships
• Design testing frameworks that integrate audience segmentation, local market factors, channel strategy, and key consumer touchpoints
• Adapt to local market dynamics by tracking economic shifts, competitor actions, seasonal variations, inventory managements, and price optimization
• Proactively collaborate with client teams and measurement experts to assess channel effectiveness and identify opportunities for performance improvements
• Perform post-campaign analysis to compare media metrics with business outcomes and optimize future strategies
• Translates cross-functional insights into actionable media recommendations that boost campaign effectiveness

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree