Senior Media Planner

Zeta Global•New York, NY

2d•$70,000 - $85,000•Hybrid

About The Position

Join our Media Planning team and support our Northeast programmatic sales organization. As a Senior Media Planner, you’ll lead the development of strategic media plans and RFP/RFI responses, partnering closely with sales and cross-functional teams to deliver thoughtful, KPI-driven proposals. This role is designed for an experienced media planner who can translate client goals into clear, actionable recommendations and communicate confidently with internal stakeholders. You’ll play a meaningful role in driving revenue and shaping how we approach planning at a fast-growing digital advertising technology company. Candidates must be based in New York City, NY and work hybrid out of our NYC office.

Requirements

An experienced digital media planner who is comfortable making strategic recommendations tied to KPIs, budgets, and timelines
Highly detail-oriented and accountable, with the ability to manage work independently and meet tight deadlines
A clear, proactive communicator who keeps stakeholders aligned and informed
Collaborative by nature and comfortable working cross-functionally with sales, analytics, strategy, and product teams
Confident presenting ideas and recommendations and partnering closely with sales throughout the planning process
Adaptable and comfortable navigating changing requirements without sacrificing quality
Organized and effective at managing multiple priorities in a fast-paced environment
Curious about advertising trends and motivated by using data and insights to drive better outcomes
Bachelor’s degree preferred (or equivalent experience)
3–4 years of experience in digital media planning, strategy, or online advertising
Strong understanding of digital ad metrics, analysis, and pricing models (CPM, CPC, CPA)
Experience planning across multiple advertising categories and using data to inform recommendations
Advanced working knowledge of Excel and PowerPoint
Ability to work independently while contributing to a collaborative team environment

Nice To Haves

Agency experience

Responsibilities

Lead the development of media plans and proposals that support new business and account growth
Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery
Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve
Guide campaign design across channels including display, video, social, email, streaming audio, and DOOH
Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data
Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners
Collaborate closely with sales, analytics, and other teams to ensure alignment on goals, timelines, and deliverables
Capture and share market and client feedback to inform planning approaches and product improvements
Help build and maintain proposal templates, reference materials, and best practices
Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency