Senior MarTech Operations Manager

Airbnb

1d•$129,000 - $152,000•Remote

About The Position

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: Our mission on Marketing Technology (MarTech) is to provide a state-of-the-art platform and measurement capabilities to enable marketing and product teams to engage with our customers effectively. Everyday millions of Airbnb customers are reached via our streamlined platform over comprehensive channels, such as Email, Push, SMS, and external Ads Platforms. We deliver substantial business impact by enabling numerous stakeholders across the company, including Marketing (Brand and Performance), Guest/Host, Policy, and more. Marketing Technology Operations is part of a platform team responsible for building the signal infrastructure that powers advertising and measurement globally. Our team deploys Airbnb’s unique first-party data to leading advertising platforms such as Meta, Google, and TikTok to power personalized, effective, and measurable marketing. We are building systems that make marketing infrastructure increasingly autonomous — where tagging, validation, and signal delivery are highly automated and marketers can focus on strategy rather than operational execution. The Difference You Will Make: We are seeking a Senior Marketing Technology Operations Manager with a strong foundation in marketing tracking who is excited about using AI and automation to build scalable marketing systems. This role will partner closely with engineering to design and build our next generation robust, and scalable tracking platform that minimizes manual intervention and maximizes signal quality and reliability. You will work at the intersection of marketing, data and engineering. Your work will ensure that our marketing teams can leverage rich first-party signals to drive efficient growth, improve measurement, and unlock new opportunities for experimentation. We are particularly excited about applying AI to marketing technology — from automating tag deployment and debugging to building systems that monitor signal health and detect issues automatically. This role is ideal for someone who is passionate about experimenting with AI tools, and improving complex marketing infrastructure.

Requirements

8+ years of relevant work experience, ideally in a high-growth tech startup, performance-oriented marketing organization, or agency
Hands-on experience with paid social and performance advertising platforms such as Meta and Google
Experience using AI tools to automate operational workflows
Experience working with tag management systems such as Google Tag Manager, CAPI solutions and mobile measurement platforms such as Singular, AppsFlyer or Adjust
Strong analytical skills that can adapt to new tools and capabilities
Understanding of how privacy frameworks and regulations (such as ATT and GDPR) impact marketing measurement and tracking
Proven ability to lead, influence, and collaborate across organizational boundaries with a track record of building strong relationships with cross-functional partners

Nice To Haves

Passion for building systems that reduce manual work and allow teams to focus on higher-impact strategic initiatives
Experience partnering closely with engineering teams to design scalable systems and automation
Willingness and ability to get into the technical weeds when troubleshooting complex issues across tracking systems, APIs, and data pipelines
Current or previous experience being an Airbnb host is a plus

Responsibilities

Develop solutions to upgrade our marketing tracking that minimize manual intervention while ensuring quality and reliability.
Use AI tools to streamline and automate MarTech Ops responsibilities such as tag deployment, debugging, and monitoring signal health.
Be hands on working in tag manager and our MMP to set up new ad vendors and QA marketing tracking.
Partner with marketing and data science to deploy first party audiences for ad tracking and measurement.
Stay up to date on global privacy frameworks and regulations (e.g., ATT, GDPR) to ensure all marketing tracking practices are compliant and uphold data integrity.

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