Senior Marketing Technology & Data Consultant - Channel Strategy & Enablement

Caterpillar Inc.•Peoria, IL

4d•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Job Summary: The Senior Marketing Automation Consultant (Channel Strategy & Enablement) is responsible for defining the strategic role, value, and governance of multiple digital marketing channels within a marketing cloud ecosystem (e.g., Salesforce Marketing Cloud or similar platforms). This role focuses on understanding, in detail, how each channel functions and integrates, when and why it should be used, and how channels collectively support business and marketing objectives. Rather than owning hands-on technical configuration or detailed journey design, the strategist provides strategic direction, guidance, and alignment—ensuring channels are stood up and used intentionally, consistently, and in line with platform best practices and organizational goals. Rather than owning hands-on technical configuration or detailed journey design, the strategist provides strategic direction, defined processes in accordance to legal compliance, documented guidelines, and alignment—ensuring channels are stood up and used intentionally, consistently, and in line with platform best practices and organizational goals.

Requirements

Experience in digital marketing, CRM, or marketing technology strategy
Strong understanding of common marketing channels and their functional roles within enterprise marketing ecosystems
Experience defining channel strategies, operating models, or governance frameworks
Ability to translate business goals into clear, channel-level strategic guidance

Nice To Haves

Experience with Salesforce Marketing Cloud or comparable enterprise marketing platforms
Background in consulting, marketing strategy, or digital transformation initiatives
Experience working closely with technical delivery teams while remaining strategy-focused
Familiarity with data-driven marketing concepts and performance measurement
Channel strategy and functional analysis
Strategic planning and prioritization
Stakeholder communication and facilitation
Marketing technology fluency (strategy-level)
Analytical and outcomes-focused mindset

Responsibilities

Channel Strategy & Functional Expertise Define the purpose, strengths, and limitations of each marketing cloud channel (e.g., Email, WhatsApp, Mobile/SMS, Push, Web/Personalization, Advertising) for Caterpillar
Establish clear guidelines for when and where each channel should be used, how it complements other channels, and where it should not be applied
Serve as a subject-matter expert on channel functionality and best-practice usage
Define and document data requirements and flow for each channel enablement and activation
Channel Enablement & Planning Partner with marketing and business teams to translate objectives into appropriate channel approaches
Guide channel prioritization and sequencing based on business needs, scale, and maturity
Support channel standup efforts by ensuring strategic intent is clearly defined before and during implementation
Platform & Capability Advisory Maintain a strong understanding of marketing cloud capabilities, feature sets, and roadmap considerations
Advise stakeholders and technical teams on how platform capabilities align to channel strategies
Evaluate new channel features or tools and recommend adoption based on strategic value
Governance, Standards & Measurement Define and document governance models for channel usage, including frequency, ownership, and experience standards in partnership with the Privacy Center of Excellence
Establish success metrics and KPIs for channel performance and effectiveness
Ensure channels are used consistently and responsibly, with attention to consent, compliance, and brand standards
Stakeholder Collaboration Act as a strategic advisor to marketing leadership, campaign teams, and technology partners
Facilitate alignment discussions and working sessions focused on channel purpose, capability, and outcomes
Ensure shared understanding between business and technical teams without owning day-to-day execution