Senior Marketing Strategist

Cape Abilities•Yarmouth, MA

14d

About The Position

The Senior Marketing Strategist provides centralized leadership for marketing strategy, prioritization, and digital presence across Cape Abilities. This role ensures that marketing efforts are intentional, coordinated, and aligned with fundraising priorities, social enterprise sales cycles, and agency-wide goals. This is a strategy forward role designed to reduce reactive marketing demands, establish clear ownership of marketing decisions, and create a scalable foundation for future growth. This role reports to the Vice President of Development with a dotted line relationship to the Vice President of Business Operations. The dotted-line relationship includes functional leadership over Farm and Thrift marketing priorities, timelines, and approvals; overall supervision of the SMS and performance management remain with the Vice President of Development. The Senior Marketing Strategist owns how and when marketing happens across the organization while revenue ownership remains with Development and Business Operations.

Requirements

Bachelor’s degree in marketing, communications, or related field
6–10 years of experience in marketing strategy, communications, or digital marketing
Proven experience developing and implementing multi-channel marketing strategies
Strong understanding of social media strategy and digital engagement
Experience working cross-functionally in complex organizations
Ability to balance strategic thinking with hands-on execution

Responsibilities

Develop and maintain an annual marketing roadmap aligned with: o Fundraising goals and donor engagement priorities o Social enterprise sales cycles (Farm & Thrift) o Key organizational milestones and campaigns
Identify seasonal opportunities for coordinated, multi-channel campaigns
Establish clear prioritization frameworks to guide marketing decisions
Set guardrails between donor communications and retail/customer marketing
Serve as steward of Cape Abilities’ brand voice, tone, and messaging framework
Create a practical internal brand guide to support consistency
Ensure messaging reflects mission, values, and audience needs across channels
Responsible for creation and execution of social media content
Define marketing strategy to include potential department growth
Own social media strategy, standards, and cadence across the organization
Ensure social enterprise promotions are proactive, planned, and mission-connected
Balance visibility, engagement, and donor sensitivity across platforms
Identify and prioritize stories that elevate the impact of Cape Abilities’ programs, people, and social enterprises and strategize and execute on message delivery
Provide strategic direction for storytelling efforts, including: o Video concepts o Photography themes o Written profiles and narratives
Collaborate with potential vendors and internal staff on production and delivery
Serve as the central point of coordination for marketing priorities across: o Development o Business Operations o Marketing & Communications
Manage a shared editorial and promotional calendar
Reduce last-minute and conflicting marketing requests through clear planning and communication
Partner with Development leadership to align marketing strategy with donor engagement goals
Partner with Business Operations leadership to support social enterprise visibility and promotion
Ensure marketing efforts support revenue growth