Senior Marketing Specialist

Hartford HealthCare • Hartford, CT

4d

About The Position

The Senior. Marketing Specialist is responsible for strategically developing, planning and organizing omnichannel brand and consumer-facing marketing projects that drive brand awareness, engagement and conversion for Hartford HealthCare. The Senior Marketing Specialist collaborates closely with the Brand Strategy and Marketing teams to support the functions of brand and creative development, institute and service line marketing, and access marketing priorities across the organization. Responsibilities include but, are not limited to the following:
• Provides marketing support for brand, service line, and access marketing initiatives by collaborating with direct team members, stakeholders and leaders across the system
• Project manages omnichannel brand and marketing campaigns inclusive of video, digital, social media, email, out-of-home and print
• Collaborates with team members and key stakeholders on pre-planning tasks for marketing campaigns, collecting data and understanding the goals, KPIs, budgets, and timelines for each project
• Creates and organizes campaign plans inclusive of creative and project briefs, audience segmentation, geographic targeting, flight dates, budgets, KPIs and reporting metrics
• Tracks, records, and updates marketing plan activities and assets using project management software
• Creates and maintains reports for all marketing and branding project lists, campaigns and promotional activities
• Ensures all materials adhere to HHC branding guidelines
• Participates with the Director to determine and support key initiatives for strategic brand and marketing initiatives
• Collaborates with other teams including digital marketing, social media, internal communications, media relations, events, IT and strategic planning

Requirements

• Bachelor’s degree is required.
• 3-5 years of marketing/branding, project management, account management, or related capabilities
• Experience and understanding of marketing and advertising channels including streaming, digital, social and traditional channels
• Experience working on or with a creative team. Understanding of advertising sizes and specifications a plus.
• Experience developing omnichannel marketing campaigns from planning to execution

Responsibilities

• Provides marketing support for brand, service line, and access marketing initiatives by collaborating with direct team members, stakeholders and leaders across the system
• Project manages omnichannel brand and marketing campaigns inclusive of video, digital, social media, email, out-of-home and print
• Collaborates with team members and key stakeholders on pre-planning tasks for marketing campaigns, collecting data and understanding the goals, KPIs, budgets, and timelines for each project
• Creates and organizes campaign plans inclusive of creative and project briefs, audience segmentation, geographic targeting, flight dates, budgets, KPIs and reporting metrics
• Tracks, records, and updates marketing plan activities and assets using project management software
• Creates and maintains reports for all marketing and branding project lists, campaigns and promotional activities
• Ensures all materials adhere to HHC branding guidelines
• Participates with the Director to determine and support key initiatives for strategic brand and marketing initiatives
• Collaborates with other teams including digital marketing, social media, internal communications, media relations, events, IT and strategic planning

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees