Senior Marketing Specialist

Elsevier • Philadelphia, MO

7d

About The Position

Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and supports a more personalized and localized healthcare experience. All for the benefit of every patient. About the Role: Senior Marketing Specialist for NOAM Medical Education will report directly to the Head of NOAM Healthcare Education Marketing. This role will focus on strategic portfolio marketing for the medical education market in NOAM.

Requirements

• Proven experience in marketing, communications, or a related field.
• Have a relevant education background.
• Microsoft Office Suite / Experience with marketing automation systems

Nice To Haves

• Preference for B2B product marketing experience, including marketing strategy and event or conference experience
• Preference for a background in healthcare or medical education space

Responsibilities

• Collaborate closely with commercial, strategy, sales and product on GTM decisions for the NOAM market and lead the subsequent positioning, messaging, branding, sales enablement to ensure new products, initiatives, and enhancements for medical education B2B market decisions are clearly articulated through sound marketing plans and supports the B2B decision-making journey for medical education institutions.
• Work closely with DTC colleagues on selling models, and GTM strategy that run concurrent to B2B efforts to ensure alignment and optimization of strategy, and messaging to maximize revenue and reach.
• Develop the key messaging platform that includes efficacy, and draws from continuous research on digital product offerings for medical education to ensure thought leadership resonance for NOAM B2B personas, decision-makers.
• Develop and execute dynamic, omni-channel marketing plans in NOAM markets designed to drive brand awareness, generate leads, takeaway campaign, and retention of current market share.
• Optimize NOAM in-person event/exhibition strategy to maximize investment, and identify scalability of strategies across markets.

Benefits

• We promote a healthy work/life balance across the organization.
• We offer an appealing working prospect for our people.
• With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed