Senior Marketing Specialist

AssetWorks Inc-posted 2 days ago

Full-time • Mid Level

5,001-10,000 employees

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The Senior. Marketing Specialist plays a hands-on role in developing and executing marketing initiatives that support company growth, elevate brand presence, and generate demand for AssetWorks products and services. This role blends creativity, data-driven decision-making, and modern marketing technology — including the effective use of AI tools — to deliver fresh, innovative campaigns that help AssetWorks stay ahead of the competition. The ideal candidate is a strong individual contributor who can manage projects independently, collaborate cross-functionally, and use AI-driven tools to enhance content creation, campaign performance, and marketing efficiency.

Executes innovative marketing and branding strategies that strengthen our market position.
Develops and implements multi-channel digital marketing campaigns, including email, social, web, and paid advertising.
Uses AI-powered tools to enhance content development, design, campaign targeting, analysis, and automation.
Works closely with the leadership team to create high-quality collateral, product messaging, and launch materials.
Coordinates tradeshow presence, branding, logistics, and follow-up actions.
Manages updates to the website, collaborating with internal and external resources on design, content, and optimization.
Supports inbound marketing activities, including HubSpot automation, lead nurturing workflows, and lifecycle marketing.
Produces marketing content such as product sheets, presentations, blog posts, case studies, and email campaigns.
Tracks and analyzes performance metrics to evaluate campaign effectiveness and recommend improvements.
Collaborates with internal teams across departments to ensure alignment on messaging, branding, and customer value.
Completes special projects and additional responsibilities as assigned.
Keeps leadership informed through regular updates and reporting.
May formally train less experienced team members.

Experience across modern marketing channels, including digital media, social media, email, web, and content development.
Hands-on experience with AI marketing tools (such as ChatGPT, Jasper, AI design tools, AI personalization tools, predictive analytics, or automation platforms).
Strong understanding of inbound marketing and lead-generation strategies.
Experience with HubSpot automation, lead nurturing, and lifecycle campaigns.
Strong analytical skills and the ability to translate data into insights and action.
Creative problem-solving skills and the ability to synthesize information into clear strategies.
Strong written and verbal communication skills, with the ability to tailor messaging to different audiences.
Ability to work cross-functionally with Sales, Product, and Customer Experience teams.
Capability to solve complex problems and take a new perspective on existing solutions.
Ability to work independently and receive minimal guidance.
Highly organized with strong project management skills and ability to juggle multiple priorities.
Ability to use best practices and knowledge of internal or external business issues to improve products/services or processes.
Comfort with fast-paced environments and evolving priorities.
Ability to travel occasionally.
Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience).
4–6 years of progressive experience in marketing roles.
Strong understanding of digital marketing, SEO, SEM, and social media best practices.
Experience with managing a website through WordPress.
Strong proofreading and editing skills.
Detail-oriented with a strong sense of design fundamentals (composition, color, typography).

Experience using AI tools to create content, optimize campaigns, or automate tasks preferred.
Experience managing marketing budgets is a plus, but not required at a Senior Specialist level.
Proficiency with Adobe Creative Suite (InDesign, Photoshop, Acrobat) and/or Canva preferred.
Proficiency with PowerPoint and Word; experience developing branded templates a plus.
Experience with HubSpot Marketing Hub or a similar marketing automation platform.
HubSpot, Google Analytics, or AI marketing certifications are a plus.

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