The Senior Marketing Specialist at the Wisconsin Union is responsible for implementing the strategy, marketing direction, and day-to-day management of marketing tactics for the Wisconsin Union. This unique position supports the organization's goal to engage, inspire, connect, and raise awareness of the arts by working collaboratively with students and staff in a fast-paced, multi-faceted environment. Building upon the core responsibilities of a standard Specialist, this role requires a minimum of 5 years of relevant experience to deliver more advanced, strategic marketing solutions. This position is for professionals who have deepened their craft and possess specialized knowledge in specific business units, industries, or channels.