Senior Marketing Specialist

Gartner•Irving, TX

22d•$64,000 - $87,000•Hybrid

About The Position

We are seeking an innovative, commercially driven Senior Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations. You will gain a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging, value-based messaging and marketing approaches. This individual will work closely with the conference marketing team, conference program management, digital and other stakeholders.

Requirements

Metrics-driven and insatiably curious with a minimum of 3+ years’ experience in outbound / digital marketing.
Exceptional project management skills
Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
Data-driven and analytical; experience with Google Analytics a plus
Great interpersonal, collaborative and communication skills
Email marketing, with marketing automation experience such as Eloqua or similar
Experience with fundamental principles of design
SEO/SEM
Web content creation and content management skills; experience with Adobe Experience Manager a plus
Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
Some travel will be required

Responsibilities

Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention
Define, execute and manage targeted campaigns, with clear deliverables and commercial impact on one or more conferences
Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design, campaign development, and campaign execution - on time and with exceptional quality
Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend
Review and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign development
Define and execute Client-facing associates content strategy to help them understand the conference value, aligned roles, key messages, marketing milestones, and available selling tools to engage clients and prospects
Review, analyze and communicate weekly KPI results to inform campaign optimization and update stakeholders