Senior Marketing Specialist - Sponsorship & Events

Houston Methodist • Houston, TX

132d

About The Position

The Senior Marketing Specialist will focus on local marketing sponsorships and optimizations, ensuring alignment with system sponsorship strategy and our overall brand objectives. This role is responsible for partnering with and supporting the Market Managers to maximize the impact of Houston Methodist's sponsorship portfolio. The Senior Marketing Specialist plays a key role in developing, implementing, and measuring sponsorship plans that enhance brand visibility across sports, arts, and community partnerships. This position also oversees consumer events and strategy and manages relationships with a wide range of internal and external stakeholders, including vendors and sponsorship partners. At Houston Methodist, the Senior (Sr.) Marketing Specialist position is responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships. Additionally, this position contributes to strategy and optimization of various marketing programs. This client-facing position manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing/sponsorship plans in partnership with management. The Sr. Marketing Specialist position contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.

Requirements

• Bachelor's degree in Business, Marketing, Digital Communications, Communications or related field.
• Six years' experience related to marketing, marketing/advertising, digital marketing/advertising or recruitment marketing/advertising.
• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations.
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job.
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus.
• Ability to lead meetings, conversations and present with authority.
• Ability to work under pressure and balance many competing priorities.
• Positive and supportive attitude and demeanor.
• Ability to multi-task and work in an organized manner.
• Ability to uphold confidential and sensitive information.
• Proficient in spreadsheet, word-processing, and presentation software.
• Has sound judgment and decision-making ability, with strong analytical and critical thinking skills.
• Independently resolves conflict and understands when to escalate issues.
• Proactively manages own professional development, including receiving, seeking out and acting on performance feedback.
• Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue.

Responsibilities

• Leads and maintains positive relationships with hospital leadership, clients, sponsored organizations, and vendors to educate on strategic marketing initiatives.
• Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager.
• Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals.
• Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights.
• Independently leads creative kickoffs.
• Develops and manages recurring performance reports.
• Manages relationships with vendors for campaigns, events, and initiatives.
• Leads planning implementation, follow-up for sponsorship elements and events.
• Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging.
• Leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned.
• Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager.
• Contributes to development of key insights and initiatives annually.
• Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.
• Develops campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs) as assigned.
• Submits invoices on time; tracks and adheres to budgets for assigned projects.
• Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes.
• Makes recommendations for improvement.
• Proactively problem solves when challenges present themselves.
• Partners with leadership to represent hospital/entity in hospital or system committees as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Hospitals
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees