Senior Marketing Specialist - CRM Device Manager Portfolio Product Marketing

Medtronic Inc.•Mounds View, MN

45d•Onsite

About The Position

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We're working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. The Cardiac Rhythm Management (CRM) Integrated Operating Unit tirelessly strives to improve and save the lives of people living with cardiac arrhythmias around the world. Our industry-leading portfolio includes pacemakers, defibrillators, and implantable cardiac monitors-all of which transmit data to programmers and patient device monitors. This data helps clinicians make informed decisions about how to best treat patients throughout the lifetime of their device. Together, the programmers, patient device monitors, and CareLink software form the Patient Care Systems (PCS) portfolio. We're hiring a Senior Marketing Specialist who is passionate about healthcare innovation and skilled in building trust with key stakeholders. In this role, you will develop and execute strategic marketing plans to communicate and demonstrate the value of Medtronic's Device Manager portfolio to clinicians, hospital administrators, and our field sales teams. You'll collaborate with product owners, sales leaders, and cross-functional partners to increase healthcare professional (HCP) awareness, confidence, and adoption of Device Manager technologies-ultimately enhancing clinician workflows and improving patient outcomes. If you're ready to make a lasting impact on the lives of patients and the clinicians who care for them, we'd love to have you on our team.

Requirements

Bachelor's degree required; MBA preferred
Minimum of 4 years of relevant experience in marketing in medical device or pharmaceutical industry or deep knowledge of those industries' key audiences.

Nice To Haves

Medtronic Clinical Specialist experience
Communication skills: excellent written, verbal, and interpersonal communication skills
Experience translating business objectives into effective marketing initiatives
Track record of developing trust with customers and teammates through advocacy
Ability to balance a portfolio of products, working effectively with multiple product owners and driving multiple successful initiatives simultaneously
Strong ability to analyze data and market trends. Has good working knowledge of office suite software (Excel, PowerPoint, Forms, etc.)
Proven ability to lead and influence cross-functional teams

Responsibilities

Develop and execute comprehensive product marketing and communications plans across multiple channels including promotional activities, digital media, campaigns, and sales initiatives to advance our value proposition and drive US adoption of CRM Device Manager portfolio products.
Articulate return on marketing investment of programs and tactics, tracking metrics and optimizing performance to reinforce the value of investment.
Act as a consultant for the Patient Care Systems Functional Unit to help guide decisions related to customer preferences, messaging, market needs, and broad-based Device Manager Portfolio strategy.
Partner closely with Medtronic global PCS marketing partners to enable global expansion and adoption of Device Manager Portfolio products. Communicate marketing programs, launch timelines and expectations, and opportunities for best practice sharing. Understand global needs and unique challenges and communicate needs to internal leaders.
Act as a point of expertise for information on the product, target market and competitors - gather competitive intel and execute campaigns that drive Medtronic brand preference.
Develop Key Opinion Leader (KOL) relationships, lead customer meetings, and gain physician input that can be used to build advocates and influence CRM remote monitoring strategy.
Support the development of programs to educate and train physicians, hospital personnel and Medtronic staff on product utilization. Support ongoing sales training and new hire training as needed.
Work with a patient-first mindset and advocate to address the unmet needs of patients and clinicians.
Present to key members of the leadership team around marketing initiative statuses, product launch metrics, and opportunities for growth and differentiation.
Monitor adoption trends and make recommendations for deeper penetration by partnering with US business leaders.
Ability to travel up to 25% for market visits, customer engagement, and internal meetings

Benefits

Medtronic offers a competitive Salary and flexible Benefits Package
We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

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