Senior Marketing Specialist, CP & ESG Corporate Tax - Hybrid

Wolters Kluwer•Tampa, FL

32d•Hybrid

About The Position

. Demand and Conversion Marketing Pro Summary In this high-impact role, apply and grow both your strategic and tactical capabilities to exceed marketing, sales, and revenue goals. You will drive multi-channel acquisition, customer expansion and key partner marketing plans for our corporate tax products and services. You will secure and engage ICP-aligned target companies and buyers, collaborating with Sales, Marketing and Partner teams to bridge the lead-to-closed/won process. You will: develop and execute innovative marketing programs and events that drive demand and partner commitment; spearhead outbound activities that expand market share; architect an effective, end-to-end content strategy; serve as a best-practice advisor and change agent; and establish, measure and interpret KPIs. The impact you will own Market and customer understanding: Using available first- and third-party data, deepen understanding of competitive marketing motions, alongside scaling effective marketing tactics, innovations and creative. Translate insights into action. Customer acquisition: Collaborate with Product Marketing, Sales, Business Analysts and others to align with the go-to-market strategy; own development of demand and partner co-marketing plans; execute and oversee execution of associated deliverables including thematic expansion across channels and formats, pipeline phasing and actuals; and iteration of plans as appropriate. Lead segment and industry plays through Account Based intent and engagement. Support launches, customer adoption of new offerings and expanding customer share-of-wallet. Event excellence: Plan and execute events, webcasts, virtual panels, podcasts delivered via Marketing, internal cross-function teams/experts and/or customers/partners. Validate efficacy of leads-to-closed/won processes and measurement; improve as needed. Content and assets: Create, localize and/or customize based on audience, segment, purpose and inclusive of discoverability enablement. Will include content for third-party/event speaking engagements, video, social and more. ROI Other marketing projects and activities as assigned Success metrics ICP MQL % — Share of MQLs sourced within ICP ICP MQL → QSO conversion — Velocity, quality and value of marketing-sourced pipeline Account-based engagement - % of target companies engaged; total volume of engaged records Account-based pipeline - % of pipeline (volume/value) from target accounts Use Salesforce reporting to monitor and optimize KPIs, tying insights to tactical adjustments in segments, plays, channels, and content. Key success factors Motivated by team success; elevate cross-functional outcomes Experienced in leading virtual teams Outstanding communicator with storytelling skills Comfortable giving and receiving feedback; grow through wins and lessons Exhibit ownership and use data to optimize plans Turn insights into action—quickly and measurably Entrepreneurial, resourceful, and creative; motivated by challenges Strong attention to detail; design-aware and copy-precise Passionate collaborator with proven ability to execute cross-functionally

Requirements

7+ years SaaS demand marketing experience supporting complex enterprise sales
Track record of success with ABM, partner marketing and events
3+ years hands-on development of marketing content (including web, social, speaking engagements, guides, webcasts)
Great presentation skills; confident delivering to executives, customers, and partners
Working knowledge of the tech stack including or similar to: Salesforce (reporting, marketing acquisition and customer expansion insights) ZoomInfo (ICP enrichment, intent signals, analysis) Sitecore (content updates, personalization, conversion optimization) Canva (rapid creation of collateral and campaign assets)