Senior Marketing Specialist, Brand Strategy
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About The Position
The Senior Marketing Specialist, Brand Strategy supports the development of strategies for enterprise-wide integrated marketing programs and campaigns that are aligned with Liberty Mutual’s enterprise brand objectives. The role’s focus includes proactively serving as an influential and collaborative team member to drive brand consistency and continuous improvement. In addition, the role will be responsible for project managing enterprise sponsorship evaluation and strategy, ensuring that sponsorship properties and activations support and advance broader brand and company objectives. In this role, you will work on both collaborative and independent projects, partnering with colleagues across the Brand team, the Global Brand & Communications team and with key partners throughout the enterprise. Building on your established skills in communication, project management, and attention to detail, this role will help you develop and refine your brand strategy and marketing skills. You will play a key part in positioning a Fortune 100 company with over a century of experience to become a most trusted global insurance brand. This position offers a hybrid work structure reporting into the Boston MA office, 2 days in office, 3 days from home. Please note that this policy is subject to change.
