Senior Marketing SDR Technology & Operations Manager (Hybrid, SF/NYC)

Rippling People Center Inc.•San Francisco, CA

46d•Hybrid

About The Position

We're looking for a systems-minded, AI-curious Senior Marketing SDR Technology & Operations Manager to join our growing Growth Operations team. In this role, you'll help scale and optimize the technology foundation that powers Rippling's global Sales Development organization. This is a senior individual contributor position for someone who thrives at the intersection of marketing, sales, and operations, translating business needs into scalable, automated workflows that drive SDR efficiency and pipeline growth. You'll partner closely with sales leadership, growth engineering, RevOps, and other members of marketing operations to enhance and evolve Rippling's homegrown platforms (DemoTime and Playbook), as well as manage and optimize our broader SDR tech stack, including Salesforce, LeanData, Outreach, Nooks, and enrichment tools. What sets this role apart is the opportunity to work on the cutting edge of GTM technology and AI enablement. You'll help shape how Rippling's SDR systems are built, from designing intelligent automations to collaborating with internal teams to create proprietary, AI-powered tools that don't exist anywhere else in the market.

Requirements

5+ years of experience in Revenue Operations, Marketing Operations, or GTM Systems roles.
Deep, hands-on experience with Salesforce (flows, automations, reporting) and Outreach.
Experience managing LeanData and Nooks or similar productivity platforms.
Familiarity with enrichment technologies (ZoomInfo, Clearbit) and data best practices.
Strong SQL and data analysis skills; comfort working with BI tools and large datasets.
Proven ability to operationalize complex workflows and collaborate with technical partners.
Deep curiosity and hands-on interest in AI, automation, and in-house technology development.
Excellent prioritization, communication, and project management skills.
Entrepreneurial mindset with strong ownership and bias for execution.

Responsibilities

Partner with RevOps, engineering, and business systems teams to design, implement, and optimize homegrown technologies and automations (DemoTime, Playbook) that power SDR workflows and inbound processes.
Serve as the operational owner for Outreach, LeanData, Nooks, and SDR workflows within Salesforce, including building flows and maintaining key SDR system integrations.
Drive Rippling's AI innovation agenda within the SDR org by identifying opportunities to embed intelligence across workflows, whether by implementing best-in-class AI solutions or partnering internally to build proprietary AI systems that enhance automation, personalization, and conversion.
Design and operationalize SDR execution frameworks within Rippling's internal systems to ensure every marketing-to-SDR handoff is consistent, actionable, and measurable so reps know exactly how to engage, what to say, and the intended outcome of each lead or program.
Build and maintain dashboards and reports tracking SDR activity, SLAs, inbound performance, and conversion metrics.
Collaborate with data, marketing, and RevOps teams to ensure clean, accurate data and seamless integration across platforms.
Field, triage, and prioritize incoming requests from sales and SDR leadership, translating them into technical or operational solutions with clear business impact.
Create technical and business-facing documentation to ensure alignment and enablement across the SDR organization.