Senior Marketing Science Analyst

Crunchyroll•Los Angeles, CA

42d•Hybrid

About The Position

The Center for Data and Insights (CDI) is the centralized team of data engineering, BI, analytics, and data science experts, passionate about servicing the team with reports and insights. The mission of the group is to inspire, support, and guide our partners to be data-aware and build the systems of intelligence to discover insights and act on them. We are looking for a hands-on Senior Marketing Science Analyst with experience understanding data, tracking business trends, and storytelling to join the Center for Data and Insights team. You will report to the Manager, Marketing Science and Analytics, and will collaborate with data engineers, campaign managers, and marketing leaders to investigate campaign trends, build business insights, and recommend proactive measures to promote better decisions every day.

Requirements

8+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization
3+ years of experience writing complex SQL queries, experience in marketing data automation
3+ years of experience with data visualization tools like Tableau, Superset.
Understanding of install and user-level paid campaign tracking to support multi-touch attribution with UTMs and MMP data for all major marketing channels
2+ years of experience in Marketing Mix Models (MMM).
2+ years of experience in forecasting models, regression-based analysis
Proficiency in data analysis, including defining critical metrics, statistical and predictive modeling concepts, descriptive statistics, and experimental design
Experience in Marketing analytics tools like Google Analytics, Adjust, Braze, Branch, etc.
Experience working with large datasets (Terabytes of data/ billions of records)
3+ years of experience measuring marketing performance against lifetime value metrics
BS in Statistics, Computer Science, Information Systems, or a related field

Responsibilities

Partner with Branch/Adjust MMPs, direct response, and media buying agencies to develop campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across multiple business lines (theatrical, streaming, e-commerce, etc.)
Partner with teams to design analytics tools to distribute certified dashboards and presentations and deliver ad hoc analysis for client partners throughout marketing
Evaluate media measurement using MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and Incrementality A/B Testing
Lead/help develop testing roadmaps, measurement plans, KPI & KLI reporting based on set marketing goals linked to main campaigns and always-on digital marketing tactics
Partner with paid marketing teams in building weekly insight decks for the Marketing leadership team, documenting the impact of strategic projects on benchmarks and progress.
Work with offshore and onsite teams and lead the sprint planning/management

Benefits

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!

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