Senior Marketing Performance Analyst

Blackline Systems LTD • Los Angeles, CA

107d • $111,000 - $138,000

About The Position

It's fun to work in a company where people truly believe in what they're doing! At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications. Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance. Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers. Work, Play and Grow at BlackLine! BlackLine's GTM Business Intelligence team is seeking a Senior Marketing Performance Analyst to provide critical insights into our top-of-funnel marketing activities. This role is key to helping our Marketing, Business Intelligence, and Sales leadership understand and optimize the entire lead-to-pipeline journey. You will play a critical part in providing data-driven recommendations and analysis on how to best generate Marketing Qualified Accounts (MQAs) and Marketing Qualified Persons (MQPs) and track their successful conversion into sales pipeline. Your work will directly impact the efficiency and effectiveness of our demand generation strategy, ensuring marketing efforts are optimally translated into revenue opportunities. As an integral member of the GTM BI team, you will collaborate closely with Marketing leaders, acting as the go-to resource for uncovering insights and recommending strategies to improve funnel conversion rates. You will also work alongside fellow analysts in a collaborative environment that fosters continuous learning and contributes to the overall success of the team.

Requirements

• Bachelor's degree in a related field such as Business Analytics, Marketing Analytics, Data Science, or a related field.
• 4-7 years of proven experience in a similar role, with a strong focus on marketing funnel analysis, lead management, and conversion rate optimization.
• Advanced proficiency in SQL, specifically with experience in Google BigQuery, for complex data transformation, extraction, and modeling.
• Strong expertise in building insightful and user-friendly dashboards with Tableau or a similar data visualization tool.
• Deep understanding of top-of-funnel marketing KPIs (MQA, MQP, lead-to-opportunity conversion, etc.) and demand generation principles.
• Strong business acumen with the ability to translate complex data insights into actionable recommendations for marketing teams.
• Experience in a B2B or subscription-based business model.

Nice To Haves

• Experience with marketing and sales platforms like Salesforce, Marketo, Bizible/6sense, or Dreamdata is also a plus.
• Demonstrated experience in machine learning (ML) techniques in a business context, particularly for tasks like lead scoring, timeseries forecasting, or marketing mix modeling.

Responsibilities

• Analyze and report on key top-of-funnel conversion metrics, identifying trends, and providing actionable insights to marketing stakeholders.
• Conduct in-depth analysis to understand the optimal paths for generating Marketing Qualified Accounts (MQAs) and Marketing Qualified Persons (MQPs).
• Track and measure the conversion rates from MQA/MQP to sales-accepted opportunities and, ultimately, to bookings.
• Utilize Google BigQuery and advanced SQL to transform and model raw data from various marketing platforms into clean, useable datasets for analysis.
• Design, build, and maintain robust dashboards in Tableau to provide Marketing leaders with clear visibility into funnel performance, campaign effectiveness, and pipeline contribution.
• Translate complex data findings into visually compelling stories that are easily understood by technical and non-technical audiences.
• Develop and manage custom reports to track the performance of specific marketing campaigns from start to finish.
• Monitor key campaign KPIs, including registration trends, lead progression, pipeline influence, and conversion rates, providing regular updates to campaign managers.
• Collaborate with the marketing team to define success metrics and reporting frameworks for new campaigns and initiatives.
• Work closely with Marketing leaders to understand their goals and provide data-driven recommendations to optimize funnel performance.
• Collaborate with cross-functional teams, including Sales and GTM Operations, to ensure alignment and a holistic understanding of the customer journey.
• Present findings and strategic recommendations to senior leadership to inform marketing strategy and investment decisions.

Benefits

• Short-term and long-term incentive programs based on eligibility.
• Robust offering of benefit and wellness plans.
• Professional development seminars and inclusive affinity groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree