Senior Marketing Operations Manager

Webflow

107d • $116,500 - $169,000

About The Position

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web. We’re looking for a Senior Marketing Operations Manager, Partnerships to drive the strategy, development, execution and ongoing optimization of our marketing programs and supporting infrastructure across channels (email, in-app, webinars, field events, content, chat, etc.). This role will be instrumental in building foundational systems, processes and program architecture spanning across Marketo and SFDC for our partner & ecosystem marketing team—including owning the lead lifecycle, routing direction, campaign production, audience segmentation, lead scoring, and enablement.

Requirements

• 5+ years of experience in marketing operations, including campaign production, lead lifecycle development, scoring model implementation, and project management.
• Proven track record of scoping, building and testing complex workflows, data integrations and multichannel campaigns for marketing and sales teams.
• Experience with project management systems like Asana.
• Strong organizational and detail-oriented skills.

Nice To Haves

• Experience in cross-functional collaboration with marketing partners.
• Familiarity with emerging technologies like AI.

Responsibilities

• Manage the end-to-end execution of partner marketing programs & campaigns in Marketo and Salesforce.
• Design and implement a scalable lead lifecycle framework to ensure effective lead capture, nurturing, routing, and handoff to our partner sales team.
• Work with stakeholders to build a lead scoring model and implement marketing qualified lead playbooks.
• Drive the development of audience segmentation strategies, ICP lists, and targeting criteria for outbound and inbound marketing programs.
• Partner closely with our lifecycle and ecosystem teams to establish & implement best practices for project management.
• Ensure end-to-end syncing of campaign data to/from connected platforms (SFDC, Zoom, Iterable, Reachdesk, Drift, ad platforms).
• Build email nurture programs from scratch, leveraging email design best practices, A/B testing configurations, and strategic guidance.
• Analyze and socialize campaign performance with stakeholders and cross-functional marketing partners.

Benefits

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees and their dependents.
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers.
• Flexible PTO for all locations and sabbatical program.
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program.
• Monthly stipends to support work and wellness.
• 401k plan or pension schemes in countries where statutorily required.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior