Senior Marketing Operations Manager

Juniper Square

83d • $115,000 - $140,000

About The Position

We're seeking an experienced Marketing Operations professional to join our Revenue Operations team. This role is for a strategic, hands-on professional who can take full ownership of projects. You will be the subject matter expert for all things MarTech (including Salesforce and Marketo), helping the Marketing team implement robust processes and operate efficiently. We're looking for someone who can translate complex data into clear insights, consult with leadership on best practices, and leverage emerging technologies like AI to improve our operations.

Requirements

• 5+ years of experience in B2B SaaS marketing operations, configuring systems and workflows to support demand generation, ABM, marketing automation, and attribution.
• 2+ years of experience with marketing automation platforms with a focus on MAP to CRM integrations regarding lead workflows.
• Proficiency with Marketo (advanced knowledge) and Salesforce (proficient knowledge).
• Familiarity with Qualified, LeanData, Google Marketing Platform, and other MarTech tools.
• Excellent written and verbal communication skills, able to explain complex technical issues and solutions to guide strategy and align teams.
• Proven experience managing multiple cross-functional projects, with the ability to prioritize, align stakeholders, and meet deadlines with high-quality delivery.
• Experience with various models for measuring marketing impact and creativity to find the right metrics to ensure our efforts are driving results.
• Proficiency with advanced data functions in Microsoft Excel.

Responsibilities

• Administer, implement, and troubleshoot our marketing technology stack (Marketo, Salesforce, Google Ads, Qualified, etc).
• Find improvement opportunities for marketing efficiency and effectiveness across the buyer’s journey.
• Ensure seamless automation, integration, data integrity, and workflows.
• Manage relationships with marketing technology vendors, monitor vendor performance, and identify opportunities for new technology.
• Serve as the primary point of contact for operational requests, translating business needs into technical requirements as needed, managing project plans, and ensuring timely delivery.
• Write clear business requirements and keep process and system documents up to date.
• Proactively share priorities, progress, risks, and escalations early to keep stakeholders aligned.
• Manage consultant relationships and projects, and occasional special initiatives.
• Ensure data accuracy and accessibility across all marketing systems.
• Develop and implement data management processes (ie. attribution, lead routing and scoring, program automation, database enrichment, and optimizing backend data infrastructure).
• Provide actionable, data-driven insights to leadership and stakeholders that inform strategic decisions and optimize marketing spend.
• Develop and implement best practices for data management and hygiene in Marketo and other systems to ensure GDPR compliance.
• Streamline marketing processes to maximize efficiency, including lead generation, nurturing, and campaign execution.
• Own lead management (lead lifecycle, enrichment, quality, privacy, marketability, matching, scoring, routing, and conversion rate optimization).
• Automate repetitive tasks and workflows to free up time for strategic initiatives.
• Collaborate closely with marketing, sales, and other teams to align on marketing goals and strategies.
• Partner with technical teams to integrate systems and resolve issues quickly.

Benefits

• Health, dental, and vision care for you and your family
• Life insurance
• Mental wellness coverage
• Fertility and growing family support
• Flex Time Off in addition to company paid holidays
• Paid family leave, medical leave, and bereavement leave policies
• Retirement saving plans
• Allowance to customize your work and technology setup at home
• Annual professional development stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees