Senior Marketing Operations Manager

Later • Boston, MA

73d • $132,000 - $142,000 • Hybrid

About The Position

We're looking for a Senior Marketing Operations Manager to serve as the connective tissue between our marketing technology, data, and strategy. Reporting to the VP of Revenue Operations, you'll own the systems, processes, and insights that power how Later's marketing engine runs - from campaign execution to attribution modeling and revenue analysis. This is a high-impact role for a technically fluent, strategically minded operator who can architect the right systems, build scalable processes, and enable smarter, faster marketing decisions. You'll be hands-on in Marketo and Salesforce, helping to ensure our Marketing system stack inclusive of Marketo, HubSpot, Salesforce, Segment, GA4 works as one unified ecosystem, and evolve the data infrastructure and operational discipline that drive growth across Marketing, Sales, and Services.

Requirements

• 6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment.
• Proven expertise in marketing automation administration (Marketo required) and CRM systems such as Salesforce, HubSpot.
• Strong command of data management and integration tools (e.g., Segment, GA4, and cross-platform orchestration).
• Experience designing and maintaining lead scoring models, campaign taxonomies, and lifecycle frameworks.
• Deep understanding of marketing data hygiene, normalization, and attribution methodologies.
• Analytical mindset with the ability to connect operational metrics to business outcomes and influence strategy through insight.
• Exceptional collaboration and communication skills - able to work fluidly across Marketing, Sales, Data, and Finance.
• Curious, proactive, and solution-oriented: you thrive on improving systems and finding smarter ways to work.
• Bachelor's degree in Business, Marketing, Data, or a related field (or equivalent experience).

Responsibilities

• Act as the operational architect for Marketing - designing systems, processes, and workflows that improve efficiency, visibility, and performance across the funnel.
• Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization.
• Translate business objectives into scalable marketing operations frameworks that support pipeline, revenue, and customer lifecycle goals.
• Own and optimize the Core Marketing system Marketo - ensuring data flows accurately and tools are properly integrated.
• Support large cross-functional initiatives (e.g., migrations, system integrations, marketing-to-sales handoff optimizations).
• Contribute to lead scoring, lifecycle management, and campaign taxonomy to drive consistency and reporting accuracy.
• Manage and execute marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns.
• Lead the daily administration of Marketo, managing users, roles, campaign structures, and naming conventions.
• Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success to ensure campaigns launch efficiently and accurately.
• Collaborate with RevOps, Sales Ops, and Data Engineering to align on CRM processes, reporting, and attribution frameworks.
• Serve as a trusted advisor to marketers on campaign best practices, process design, and tool adoption.
• Mentor junior team members and cross-functional peers, with potential to grow into people leadership within 6-12 months.
• Stay ahead of evolving MarTech trends, integrations, and automation strategies to keep Later's systems best-in-class.
• Continuously evaluate new tools, vendors, and data enrichment solutions that can improve scalability and insight quality.
• Document processes, create internal playbooks, and drive operational excellence across the marketing organization.

Benefits

• Market-based & data-driven compensation approach.
• Bi-annual compensation evaluations including performance and market-related factors.
• Participation in various benefits plans as part of overall compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees