Senior Marketing Operations Manager
About The Position
Ready to take your career to the next level? Skai (formally Kenshoo) is looking for the best and the brightest to join our rapidly growing team. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in! We are looking for a commercially minded, data-driven Senior Marketing Operations Manager to lead the operational execution of our global demand generation programs. This role sits at the center of the Demand Gen function, translating marketing strategy and quarterly priorities into structured, measurable campaigns that drive pipeline growth. You will oversee campaign execution, email programs, marketing technology, and data integrity — ensuring initiatives are delivered on time, tracked accurately, and optimized for performance. You will also project manage key cross-functional “big rock” initiatives, acting as the operational lead behind major launches and revenue-driving programs.
Requirements
- 5+ years of experience in B2B demand generation, growth marketing, or marketing operations within a SaaS environment
- Demonstrated experience executing and coordinating multi-channel campaigns across paid media, events, webinars, ABM, and email marketing
- Strong operational discipline with the ability to independently manage campaign build, tracking architecture, budgets, and performance reporting
- Hands-on experience with marketing automation platforms, CRM systems, and attribution/reporting tools
- Experience building and optimizing email nurture and lifecycle programs
- A data-driven mindset with the ability to analyze performance, manage pipeline KPIs, and translate insights into action
- Strong project management skills with the ability to manage multiple concurrent initiatives in a fast-paced environment
- Strong presentation skills, including advanced PowerPoint and Google Slides capabilities for executive-ready reporting
Nice To Haves
- Experience with modern GTM and signal-based targeting tools (e.g., Clay, HockeyStack, enrichment platforms) preferred
Responsibilities
- Lead operational execution across all demand generation programs, ensuring campaigns are built, launched, tracked, and reported with precision and consistency
- Translate GTM strategy and quarterly priorities into executable, multi-channel campaigns with clear timelines, ownership, and defined pipeline targets
- Maintain campaign calendars, workflows, and cross-functional coordination
- Establish and enforce QA processes, documentation, and execution standards
- Own campaign architecture including UTMs, tracking logic, and system integrity
- Build and deploy campaign assets within marketing systems (emails, landing pages, segmentation, audience lists, dashboards)
- Partner closely with RevOps on attribution and data alignment while retaining ownership of marketing execution
- Manage campaign KPIs, pipeline contribution, and channel-level optimization plans
- Drive reporting consistency and performance visibility across the Demand Gen team
- Identify operational gaps and implement scalable improvements
- Oversee campaign budgets, pacing, vendor management, and spend tracking
- Ensure efficient allocation of spend aligned to pipeline and revenue targets
- Track performance against investment to support ROI accountability and quarterly planning
- Leverage automation, intent, and modern GTM tools to improve targeting and segmentation
- Continuously optimize systems and processes to support scalable growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
