Senior Marketing Operations Manager

Trustly

1d•$100,000 - $130,000

About The Position

As a Senior Marketing Operations Manager at Trustly, you will own the CRM ecosystem (Salesforce and HubSpot) for the Americas markets, including the multi-touch attribution system, performance dashboards, and campaign operations support. You will ensure that systems are integrated, optimized, and aligned with business goals, enabling the Marketing team to execute efficiently and accurately measure impact. You will also drive operational excellence across the Americas marketing organization by improving workflows, enhancing data quality, scaling automation, and delivering actionable insights that help the team operate more efficiently. This role requires a balance of strategic thinking and hands-on execution, as you translate business objectives into scalable systems and processes that power marketing growth.

Requirements

5+ years in managing a modern B2B marketing tech stack, with hands-on expertise in HubSpot, Salesforce, and related tools.
Experience with multi-touch attribution modeling and pipeline acceleration measurement.
Data-driven and revenue-oriented, with the ability to translate complex analytics into clear insights and action.
Highly organized project manager who can deliver in a fast-paced environment.
Collaborative partner who builds trust with Sales, RevOps, Customer Success & Tech.
Process-oriented and curious, always looking for ways to simplify complexity.

Nice To Haves

Experience in payments & fintech is a plus.

Responsibilities

Own the HubSpot instance and the marketing setup in Salesforce CRM for the Americas.
Evaluate, implement, and manage tools that improve visibility, efficiency, and performance across the funnel - including our ABM platform (6sense) and related martech stack.
Proactively troubleshoot system, workflow, tracking, and data issues to eliminate bottlenecks and increase productivity.
Own end-to-end campaign operations in HubSpot: scoping, building, launching, and ensuring accurate tracking
Translate ICPs into audience strategies, segmentation, and lifecycle workflows that improve deal velocity.
Ensure UTM tracking compliance and campaign tagging standards are consistently applied across all Americas Marketing activities.
Design and maintain dashboards that connect Marketing activity to pipeline and revenue - not just leads or MQLs.
Own marketing data governance, including data hygiene, deduplication, enrichment, and documentation, while delivering insights and recommendations that drive continuous optimization and revenue impact.